Arab Business Machine to launch Apple's iStyle

Closely following the launch of the latest range of iPods including the new iPod Nano, iPod Classic, iPod Shuffle and the all new iPod touch, this concept store will be located at the waterfront in the Dubai Festival City. The latest iStyle store is the third outlet amongst the iStyle retail chain, with the first two being located at the Ibn Battuta Mall and Abu Dhabi Mall in the UAE.

The new Dubai-based outlet will feature the entire Apple product line of hardware and software, and will be a single source for all Apple products ranging from the iPod to the Mac.

'ABM is delighted to announce the grand opening of the 'iStyle',' said Elias Abou Rustom, General Manager of Arab Business Machines Ltd. 'With the growing popularity of Apple products across different consumer groups ranging from teenagers to high-end design artists, it was essential to have another single retail location for all of Apple's diverse product lines. The iStyle will definitely cater to this key consumer requirement, while being unique in terms of customer service, product offerings and general ambience.'

The iStyle store will be launched on the 25th of October at 6pm at the store location within Dubai Festival City. Customers have the opportunity to win an iPod on each day till the 1st of November.

Apart from the iPod raffle, visitors and customers can also avail of several other special offers during the launch.