Register | Forgot password?
Switch to Arabic
Saturday, December 5 - 2009
Page navigation Browse related articles

New Jaquet Droz line at Damas combine magic of nature with hope

  • United Arab Emirates: Tuesday, October 30 - 2007 at 14:06
  • PRESS RELEASE

The magnificent new collection of Jaquet Droz watches promise to amaze watch lovers at Damas, leading retailer of stylish watches and jewellery in the Middle East, due to their stupefying heritage of mechanical figures, presented first to King Louis XVI and Marie-Antoinette, Queen of France.

Article continues below
  • Jaquet Droz watch.
    Jaquet Droz watch.
Today, this fabulous history continues to inspire the manufacture's ingenious craftsmen in La Chaux-de-Fonds, Switzerland.

To win the connoisseur's confidence, Jaquet Droz mobilises all of its technical and creative forces, starting with the self-winding mechanical movement, the smooth-polished steel case finished by hand, the cambered crystal and the engraved crown. It is as if, in making these watches, the craftsmen at Jaquet Droz had but a single obsession: to combine the magic of nature with the hope engendered by the rebirth of each month. These beauties echo the words of Aristotle, uttered over 2,000 years ago: 'Hope is a waking dream'.

Tawhid Abdullah, Managing Director of Damas, said: "Since the 18th century, the magnificent creations of Jaquet Droz have figured as consummate expressions of watchmaker's art. Its founder Pierre Jaquet Droz amazed the courts of Europe with his stupefying mechanical figures and presented his timepieces to royalty. The latest collection has achieved harmonious perfection with exceptional mechanisms inside. Through the beauty of the new models and the intense emotions they procure, expressed through their limited edition timepieces, Jaquet Droz powerfully proclaims its love and respect for watchmaking as well as for its clientele."

This winter, Jaquet Droz has introduced three exclusive lines which are La Date Astrale, La Ligne Noir Absolu and La Petite Heure Minute Paillonnée. In a masterful reinterpretation of solar and lunar magic, Jaquet Droz launches La Date Astrale, a new watch with a retrograde date complication symbolising hope and new beginnings. La Date Astrale is an exclusive new model with a retrograde date function, showing superlative modernity, design and mechanical performance which gives this exceptional watch its distinctive boldness. Yet, at the same time, it remains true to brand codes.

In keeping with its avant-garde spirit, Jaquet Droz is launching this new line Noir Absolu to measure the passion of fleeting time, through the interplay of divergence and convergence, against a background of dark beauty showing the first elements of a movement with great aesthetic mystique. The enamelled dials are like an outer reflection of the technical treasures inside these timepieces.

An enameled watch, La Petite Heure Minute Paillonnée is a masterpiece crafted in a strictly limited edition of eight. The brand pays tribute to its master-enamellers who have succeeded in executing this 'paillonné' enamel dial to perfection giving a new lease on life through its contemporary creations to fast disappearing forms of craftsmanship, some of them going back thousands of years, such as enamelling.

Tawhid concluded the new lines are a marvel, a fusion of tradition and modernity in which canons of beauty take precedence over physical laws. "Showing a feat of technical prowess bearing the Jaquet Droz signature - these models have pushed back the limits of excellence. They are becoming a standard-bearer for this legendary brand, admired by all connoisseurs who know the value of time."

The new models will be available in November at Damas Les Exclusive Boutiques located in Saks Fifth Avenue, Burjuman; Emirates Towers; Burj Al Arab; and Mall of the Emirates.
Also consider reading:
Page navigation Browse related articles
Log in to request more information from Damas

Notes and media contacts

About Damas:

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with 386 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairuz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424 Fax: 04-3434305

Disclaimer:

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions