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A luxurious cruise down Dubai Creek highlights the launch of 'Swing'

  • United Arab Emirates: Wednesday, October 31 - 2007 at 11:09
  • PRESS RELEASE

The elegant Bateaux Dubai was the perfect setting for the launch of the Swing Collection from Utopia, the celebrated Italian brand noted for ingenuously combining the sublime beauty of South Sea pearls, diamonds, gold and natural stones.

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  • Tamjid Abdullah and Anna Gaia.
    Tamjid Abdullah and Anna Gaia.
Brought to the Middle East by leading international jewellery retailer Damas, the new collection exhibits Utopia's prowess in creating unforgettable masterpieces.

The well-loved Italian brand named after Thomas More's mythical island 'Utopia,' is inspired by the ideals of the famed philosopher. Utopia aims for beauty that transcends time and space through excellence in jewellery design and craftsmanship.

Fanning out superb creations that spell pure glamour, Swing debuts as a collection designed to resonate with the aspirations of the woman of daring, offering earrings, pendant chains, long chains, necklaces, bracelets and rings in a delectable mix of splendid South Sea pearls with aquamarines and diamonds set in yellow and white gold.

Speaking on the launch of the Swing Collection, Anna Gaia Vice President of Gaia SpA, the creator of Utopia, enthused: "We are very honoured to meet our existing and prospective clients during this memorable event. Utopia is meant for the woman who knows what style and elegance are all about and judging by tonight's turnout, the region has certainly got a lot of them."

"Holding the launch of our latest collection in a luxurious yacht is a reminder of our company's close affinity to the sea, having started some 60 years ago as a producer and international distributor of South Sea pearls and other precious materials before venturing into jewellery creation. That is why our clients are assured that they are only getting the finest South Sea pearls and gemstones. It is indeed a pleasure to be joined by very special people as we present these shimmering pearl creations to our Middle East clientele."

Tawhid Abdullah, Managing Director of Damas, says,

"Gaia is a renowned and trusted Italian company that offers some of the most memorable pearl jewellery creations today. They specialise in hand-made jewels that only uses selected, guaranteed, certified pearls, diamonds and natural stones. The Swing collection speaks of Utopia's well-known expertise in bringing out the best in precious materials."


"Utopia's exclusive collections and high quality production have allowed it to achieve immediate success, encouraging continued development and strengthening of its presence in European and overseas markets. Our highly selective clientele in the region will be charmed by the unique beauty of these creations."

Swing echoes design magic at its persuasive best with the stones appearing to almost swim in a radiance lit up by the magnificent sheen of South Sea pearls and gems and the dazzle of white and yellow gold. Pieces from the collection can be worn for both the boardroom and for a special night out in town. While it combines the most precious materials, at no point does it shout out its presence, due to its subtle combination of gems chosen for their soothing hues.

The centerpiece of the Swing collection is most certainly its unique bracelet, an enticing piece featuring South Sea pearls popping out like bulbs amidst a rich combo of diamonds and aquamarines in white gold. Simply slip it on and with a flick of your wrist you will hold everyone in sway. It comes with matching drop earrings of pure radiance.

A collection that emphasises metallic links as the highpoint of its design artistry, Swing speaks of refined style and sophistication. For instance, its long chain breathes high attitude that makes a perfect accompaniment to both day and evening wear with oval links in yellow gold, or white gold holding just a few sumptuous South Sea pearls and aquamarines highlighted by diamonds. It is an artfully-executed piece designed to dazzle. Opt for the matching bracelet and drop earrings too, to instantly transform both mood and occasion.

Utopia has always been a brand inspired by the splendour of the South Sea pearl, and in its latest collection, it celebrates the gem in a selection of ring creations. Here one finds each precious, pearly orb held up delicately on either side by a rounded glove of pave diamonds encrusted in a polished arc of white gold or yellow gold.

Swing is a collection whose every piece makes a definite lure to your treasure trove of luxurious jewels. So this season, celebrate your unique personal style with these Swinging sensations.

The Swing Collection from Utopia is available at Saks Fifth Avenue - Burjuman Centre and select Damas Les Exclusives Boutiques across the UAE.
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Notes and media contacts

About Damas:

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with over 386 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

For more information, please contact:
THE IDEA AGENCY PR Department
Tel: 04-3434424 Fax: 04-3434305

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