The company partnered with the renowned Modern Arab Distribution, one of the companies under the Nader Group umbrella, to be its sole distributor of the Unium brand in Jordan as of the end of the month of October.
"The new partnership aims at driving product reach across the kingdom through an aggressive distribution plan and market penetration strategies," said Mr. Khaldoun Zawaideh, General Manager of Quality Food Company. "This strategic decision has been made pursuant to thorough research conducted and market needs analysis. The Unium brand will witness tremendous growth which will be driven by Modern Arab Distribution's vision for raising the benchmarks of high quality services provided in the Fast Moving Consumer Goods (FMCG) distribution industry," added Mr. Zawaideh.
"We are very pleased about signing this agreement with Quality Food Company, as we have added another quality brand to our fleet of brands distributed to all parts of the Kingdom. Unium has gained tremendous recognition locally (as well as internationally) and has become known in every Jordanian household, we strongly believe that we have all the right ingredients to help Unium reach it's full sales potential in our local market as well as pave the way for future innovations and product launches.
"It's all about specialisation and focus, Quality Food Company can now put 100% of their resources in manufacturing the highest quality products and we can take care of the sales and logistical operations through our vast sales, delivery and merchandising set-up," said Mr. Fayek Kousa, Modern Arab Distribution's Operations Manager.
The new distribution structure will enhance Quality Food Company's ability to focus on product creation, marketing and reduced cost. The company will gain access to faster methods of distribution and higher levels of technology. In today's competitive market, outsourcing distribution is an excellent option ensuring an effective product distribution network.
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Nuqul Group's Quality Food Company partners with Modern Arab Distribution
- Jordan: Sunday, October 28 - 2007 at 11:50
- PRESS RELEASE
Quality Food Company, part of the industrial conglomerate Nuqul Group, recently announced the revamping of its distribution structure to drive growth.
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About Modern Arab Distribution CompanyNader Group's Distribution business has recorded a lot of accomplishments throughout the past years and it has expanded in a minimal period of time, which reflected positively on the Jordanian market due to the wide variety of international and local brands it has developed to leadership position in the Jordanian market, offering the Jordanian customer a chance to choose from an extensive range of brands. The Group's companies distribute products like Sunwhite & Harvest brands of Rice, Nader Sugar, Maxim's canned foods, Afia corn and sunflower oils, Barilla pasta, café Najjar, Ceaser Juices, Kasih range of local foods and various confectionary items, as well as the Unilever portfolio of food and personal care products.
Nader Group established its distribution businesses in 1996, and since then it has grown to become Jordan's biggest distribution company, employing over 500 persons and operating over 150 of its own delivery trucks.
About Quality Food Company
Quality Food Company was established in 1995 as a wholly owned subsidiary of the Nuqul Group, for the production of luncheon meat products and sausages under the brand name "UNIUM". Unium products are free from any artificial coloring agents and artificial flavors; only natural herbs and spices are used to give the products its authentic Middle Eastern taste. Raw materials are obtained from the finest international suppliers in Europe, U.S.A. and Australia. Additionally, the company has accredited systems for ISO 9002 ,ISO 14001 , HACCP , The Jordanian Quality mark , as well as various accreditations and awards for good manufacturing practices
Garnering the largest market share in Jordan, Quality Food takes pride in having its brands available on the shelves in most supermarkets, groceries, institutions and coops in the country. Quality Food Company's leading brand, UNIUM, can also be seen next to international brands on supermarket shelves in countries such as Egypt, Lebanon, The Palestinian Authority, Saudi Arabia, the United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Algeria, Guinea, Senegal, Sierra Leone & Russia , and soon in other important markets such as Morocco & Ivory Coast.
Established in 1952, Nuqul Group brings together 30 regional and global companies, more than 5,500 employees and exports its products to over 45 exports markets worldwide.
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