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Friday, November 27 - 2009

First release of apartments at 'The Lagoons' sold out

  • United Arab Emirates: Thursday, November 01 - 2007 at 10:27
  • PRESS RELEASE

Sama Dubai, the international real estate investment and development arm of Dubai Holding, today announced the selling out of its first release of apartments in 'The Lagoons' - its signature freehold Dubai Creek development.

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  • The Lagoons at Cityscape Dubai 2007.
    The Lagoons at Cityscape Dubai 2007.
The overwhelming response to the first release of residential units - in three distinct towers - has brought forward the release of further apartments at 'The Lagoons', to cater to the strong demand for properties at the landmark development.

Abdulsalam Almarri, CEO of 'The Lagoons', said:

"Since its launch, the Dhs70bn 'The Lagoons' has generated tremendous excitement and anticipation among buyers and investors keen on purchasing prime waterfront property within the heart of Dubai. The project's unique location along the extended creek and our meticulous attention to detail across all levels of the development have made our apartments one of the most sought after residences in the region."


"A home at the 'The Lagoons' will offer an enviable value proposition of serene yet contemporary urban living. We are delighted that Sama Dubai's compelling formula of beautiful homes, excellent location, and an inimitable lifestyle experience at 'The Lagoons' has resulted in the total sale of the three residential towers in record time."

Al Laylak, Al Abeer, and Al Khayal - the three sold out towers - will offer stunning views over the Creek, the Ras Al Khor Wildlife Sanctuary, and 'The Lagoons' city. The towers are located within the vibrant and urbane Al Sedaifa southern district community of the development.

In the run up to Cityscape Dubai 2007, the mixed-use waterfront development witnessed record sales, breaking all previous monthly volume. The impressive scale model of the 'The Lagoons' at the Sama Dubai stand in the recently concluded B2B real estate event further augmented investor interest, resulting in a quick sell out of all the units in its first release of residential apartments.

Almarri added: "The models at Cityscape Dubai 2007 allowed potential buyers and investors to experience first hand the spectacular magnitude of the project. The spotlight on 'The Lagoons' before and during Cityscape Dubai validated investors' enthusiasm to share Sama Dubai's vision for Dubai in setting global benchmarks for an environmentally friendly self-contained development."

Earlier, 'The Lagoons' scale model was on display at the 'North Galleria' in the Mall of the Emirates. It is currently showcased at the Emirates Towers Boulevard.

The successful sale of 'The Lagoons' first release follows the unveiling of a series of key components of the master planned development, including the breath-taking 'Dubai Towers - Dubai' and the highly anticipated Dubai Opera House.

'The Lagoons' comprises seven beautifully landscaped islands, and will offer inspiring landscaped surroundings enhanced by a plethora of tranquil waterways, peaceful open parks, and green belts, all in a natural habitat setting. The development's unique features have enabled it to continue attracting interest amidst the surge of real estate projects currently being developed in the UAE and across the region.

'The Lagoons' new sales office is open from 10:00am to 7:00pm, Saturday to Thursday at the Jumeirah Emirates Towers Hotel.

To facilitate the easy purchase of its properties, Sama Dubai offers up to 95% home finance options through Amlak, Tamweel, Emirates Islamic Bank, Dubai Bank, and Abu Dhabi Commercial Bank (ADCB).
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Notes and media contacts

Further information is available on 800 7771 (toll free). International callers may contact +971 4 360 2000.

About 'The Lagoons'
Sama Dubai's 'The Lagoons' development is located in the heart of Dubai. Spread over an area of 70m sq. ft it will feature seven beautifully landscaped islands, comprising of residential units, shopping centres, office buildings, and marinas. The Lagoons will enhance Dubai's position as an international destination with its cultural attractions, including a theatre, museum, arts center and Dubai's only Opera House.

Regional corporations and multi-nationals can establish their headquarters in the Central Business District (CBD). 'The Lagoons' will offer freehold property with 100% ownership to all nationalities. Half of the project will be sold to third party investors and the remaining 50 per cent of the area will be developed, marketed and operated by Sama Dubai.

Sama Dubai has committed to undertake comprehensive Integrated Environmental Impact Assessments (EIA), following international standards, across all phases of 'The Lagoons' project.

About Sama Dubai
Sama Dubai is a private company wholly owned by Dubai Holding. The international real estate investment and development company focuses on leveraging synergies across international, regional and local real estate sectors. Its aim is the creation of a world class portfolio of partners, properties and investments which distinguish it as a market leader.

Sama Dubai is active across several segments of the real estate development sector including tower buildings (under the 'Dubai Towers' brand), large scale resorts (under the 'Salam' brand), business developments, mega malls and more.

Sama Dubai's existing projects are:
• Dubai Towers - Doha, Qatar
• Dubai Towers - Istanbul, Turkey
• Dubai Towers - Dubai, United Arab Emirates
• Amwaj - Rabat, Morocco
• Salam Resort - Bahrain
• Salam Yiti - Oman
• The Lagoons - Dubai, UAE
• Mediterranean Gate, Tunisia

For further information please visit: www.sama-dubai.com, or contact:

Sherif Shafie
Sama Dubai
+971 4 206 0888
Or
Yvette Rutherford
JiWin
The Public Relations arm of Dubai Press Club
+971 4 361 6666

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