Cisco, partners celebrate record success at the KSA Cisco Partner Summit 2007

At the Cisco Partner Summit 2007, partners and resellers will receive an in-depth approach on Cisco's evolving partner program giving them the opportunity to profit from their investment in both breadth of technology offering and depth of expertise, while recognizing the changing demands of customers.

"With the ever changing customer requirements and market dynamics, Cisco's award-winning partner program is designed to provide partners with the ability and skill-sets that will enable them to maximize their growth, profitability and competitive edge," said Mr. Nasr Bikawi, Regional Channel Manager.

Bikawi added:

"The network is rapidly becoming the platform for all communications in which people live, work and play. This transition is expanding the total addressable market for Cisco and its partners. To capture this dynamic market opportunity, Cisco and partners must lead, evolve, and grow together. Cisco has been working closely with partners to map out the evolution of our value-based program. Cisco's business is growing exponentially in the Kingdom and we strongly believe that the direction we are taking will create opportunities for growth, differentiation and profitability for our partners."

With over 350 partners, Saudi remains Cisco's biggest and fastest growing region in the Middle East. Cisco continues to invest in the Kingdom by transferring the knowledge and working strategically with partners on deploying technically complicated projects using Cisco innovative and advanced technologies.

During the summit, Cisco will take the opportunity to reveal the new list of partners and resellers to join the channel program.The Summit will be concluded by a prestigious awards ceremony to celebrate best performing partners who will be recognized for demonstrating best practices, commitment and dedication towards their customers, vendors and market.