Adobe in Middle East Partner Awards debut

At the awards ceremony held in Dubai, leading graphics solutions provider and software distributor, Grapheast Middle East, bagged the 'best performing distributor' award. Additionally, Adobe presented Applied Digital Media Services (ADMS), a leading digital media training centre, the 'best training provider' accolade.

"We are committed to developing key partnerships in this increasingly competitive market and by implementing exciting new initiatives such as partner awards for the region, we want to reward our business partners for their excellent support," said Jacob Alex, Adobe's Channel Manager, Middle East and Africa.

"Our partners are primary driving forces to achieve our regional business objectives and to encourage their efforts we look to introduce more categories next year."

Grapheast, recipient of the 'best performing Adobe Distributor' was chosen based on its 2007 performance. Additionally, the company helped develop value-added features such as Arabic fonts to complement Adobe's products.

"We have been associated with Adobe for over a decade now and in the last five years we increased the market share for the company's design products by ten times," said John Boutros, General Manager, Grapheast. "This award not only underscores our dedication towards ensuring customer satisfaction by delivering world-class solutions, but will also drive us to work harder to maintain our leadership position."

ADMS, the 'best performing training provider' award winner was recognised for its status as an Adobe Authorised Training Centre.

"We are the region's first to provide in-depth Adobe training through our well-qualified instructors and excellent facilities," said Mohammed Khasrow, ADMS President.

"This honour validates our proficiency and has provided a further boost to our partnership with Adobe to enhance our industrial-level training across the Middle East and Africa."