• HSBC

BAE Systems ramps up Dubai Airshow participation

  • United Arab Emirates: Sunday, November 04 - 2007 at 09:02
  • PRESS RELEASE

Demonstrating its continued commitment to the Middle East, BAE Systems, one of the world's leading defence companies, is ramping up its participation with a purpose-built 810m2 pavilion at the 10th Dubai Airshow, held at Airport Expo Dubai from 11th to 15th November 2007.

The Red Arrows, the Royal Air Force's world famous aerobatics team, will also be flying their BAE System's Hawk aircraft daily.

Created especially for BAE's presence at the airshow, the stand will feature an upgraded Hawk Jet Trainer experience and a Typhoon simulator, under the theme of "Real Partnership, Real Advantage". Further reflecting BAE's dedication to innovation and technology, for the first time at the airshow a 13 metre by 2.5 metre LCD screen will provide a dramatic visual backdrop on the BAE stand. This state-of-the-art screen is large enough to be seen from 10 kilometres away and will portray dynamic video footage of BAE Systems' capabilities.

"We are now the third largest defence company in the world, and we view the Dubai Airshow as an increasingly important strategic platform for showcasing the length and breadth of our capabilities to key regional industry representatives,"


said Simon Keith, Regional Managing Director Middle East, BAE Systems

"We are renowned globally for the development, delivery and support of advanced defence systems in air, land and sea domains. Our customers in the Middle East demand the best. They are highly sophisticated and professional - and it's our challenge to continue to meet and exceed their expectations."

The upgraded Hawk Advanced Jet Trainer (AJT) experience demonstrates the latest version of the world's most successful advanced jet trainer, with over 900 aircraft in operation or on order with 19 countries worldwide. At the centre of an integrated training system, the Hawk AJT features the very latest in advanced simulation for radar, weapons and defensive aids training and is producing highly trained pilots that will go on to fly the Typhoon, F-16, F-25 and SU-30.

"The new Hawk AJT is the latest version of the world's most successful advanced jet trainer, in service with 19 airforces across the world. Hawk is well-positioned in competitions across the world to meet new jet training aircraft requirements," Keith stated.

The Typhoon simulator, the centre piece of the BAE Systems stand, gives visitors the opportunity to experience the capabilities of the Typhoon - the latest generation of frontline jet aircraft. The swing role Typhoon is in service with five nations and in September 2007 the government of the Kingdom of Saudi Arabia and the United Kingdom agreed the purchase of 72 Typhoon for the Royal Saudi Air Force.

The third major attraction on the BAE Systems stand concentrates on unmanned air vehicle and autonomous technologies as demonstrated by the Herti unmanned vehicle that makes its debut in the Middle East.

"BAE Systems has had a permanent presence in the Middle East for the past 30 years, and the UAE is an important partner for us in the region," continued Keith.

"Highlighting the significance of this partnership, we recently expanded our presence in Abu Dhabi with new office space and increased our in-country based staff. This was in line with our strategy to assist the Gulf Aircraft Maintenance Company (GAMCO) in supporting the existing Hawk fleet and to form long-term sustainable partnerships."

The Red Arrows will be performing a breathtaking display with their nine BAE Systems Hawk aircraft during the Dubai Airshow 2007, and will also be touring the Middle East with free-to-watch displays in Qatar, Oman and Abu Dhabi throughout November and December.

"The Hawk and The Red Arrows are inextricably linked and synonymous with excellence, and we are proud to be supporting their tour of the Middle East," added Keith.
 
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About BAE Systems
BAE Systems is the premier global defense and aerospace company, delivering a full range of products and services for air, land, and naval forces, as well as advanced electronics, information technology solutions and customer support services. BAE Systems, with 96,000 employees worldwide, had 2006 sales that exceeded $27bn on a pro forma basis, assuming BAE Systems had owned Armor Holdings, Inc. for the whole of 2006.

For further information contact:

Kelly Smith, Account Director, MCS/Action
Tel: +971 50 498 3085

Guy Douglas, BAE Systems
Tel: +44 (0)7736 810490

Issued by:
BAE Systems, Farnborough, Hampshire, GU14 6YU, UK
Tel: +44 (1252) 38 4719 Fax: +44 (1252) 383947

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