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Singapore injects over Dh1.3bn to boost tourism industry

The Singaporean government has recently announced a major human capital investment worth Dhs1.3bn as part of a wider tourism strategy that has targets to achieve 17m visitor arrivals and Dhs110bn in tourism receipts by 2015.

  • United Arab Emirates: Sunday, November 04 - 2007 at 12:29
  • PRESS RELEASE


Singapore Receives Major Boost for Tourism Industry.
Singapore Receives Major Boost for Tourism Industry.


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Through the TOurism TALent (TOTAL) Plan, the funds will train 74,000 new tourism workers within the next three years, significantly enhancing service levels in order to support the island-nation's ambitious tourism goals.

Jointly developed by the Singapore Tourism Board and the Singapore Workforce Development Agency (WDA), the initiative will tap into local talent to meet the projected spike in demand driven by new tourism investments including two new integrated resorts - Marina Bay Sands and Resorts World at Sentosa.

The holistic three pronged approach comprises of continuing education and training for adult workers, pre-employment training for students and industry development to attract more workers to join the industry.

The WDA aims to convert 36,000 non-tourism workers to take on various service jobs such as hospitality, service and retail assistants, waiters and hotel receptionists. Apart from portable service skills, specialized skills are needed for other tourism jobs such as ride technicians, animal trainers, tour hosts and landscape technicians. This will ensure a pool of trained workers and will facilitate labour mobility across a range of sectors within the industry.

'With new and upcoming attractions like the Integrated Resorts (IR's) and the Singapore Flyer and events like Formula 1 Singapore Grand Prix, Singapore's tourism industry will witness a surge in demand for manpower. We are therefore investing in vital human resources in anticipation of this major visitor boost from areas such as the Middle East,'



said Siew-Kheng Kang, Regional Director for South Asia, Middle East & Africa, Singapore Tourism Board.

The expanded community of tourism workers will also be supported by more resources for Middle East visitors, including a greater volume of printed and online material in Arabic to facilitate their visits to Singapore.




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About Singapore Tourism Board

The Singapore Tourism Board (STB) is an economic development agency for one of Singapore's key service sectors - tourism. The mission of the Board is to develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore. The STB aims to differentiate and market Singapore as a must-visit destination offering enriching experiences through the 'Uniquely Singapore' brand. For more information, please visit www.stb.com.sg or www.visitsingapore.com.
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Sunday, November 04 - 2007 at 12:29 UAE local time (GMT+4)

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