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"Camaro has always been everybody's favourite sports car, and this new concept demonstrates that its spirit is not only relevant for traditional car enthusiasts but also for the new generation. Youthful buyers want a car that makes a statement in its design as much as its performance,"
says David Venticich Marketing Director for General Motors in the Middle East.
Accolades have started pouring in ever since the show car concept first appeared before critics and enthusiasts. Among them are 'Best in Show', conferred by AutoWeek Magazine and Eyes on Design Concept Implementation Award by a jury of journalists.
The hand-built Camaro Concept isn't just a show car. It's a hot brand statement that has also appeared in the movie Transformers, as "Bumblebee", one of the four key characters. Besides its screen debut, in real time it looks at modern motor car engineering values, passionate design and styling while promising exhilarating performance on road as its predecessor.
One of the key purposes of showing the car at motor shows such as Dubai is to explore customer reaction to design and engineering elements that might lead to a future product and design themes.
Posted by Anne-Birte Stensgaard, Senior News Editor
