Tropicana sponsors BLOM Beirut Marathon 07 for the fifth year

Tropicana's $100,000 contribution to the Beirut Marathon Association marks PepsiCo's continuous commitment to promote health awareness through the consumption of a nutritious diet and performing regular exercise to maintain a fit lifestyle. Tropicana is a 100% pure juice fortified with a good supply of all the essential vitamins to help keep a balanced diet and give a boost of energy that is mostly required at the race.

"PepsiCo is committed to supporting the Beirut Marathon Association in order to promote health, encourage sports and bring together the Lebanese in a fun community activity," said Talal El- Khalil, Vice President, PI Levant Unit. "We will continue our support because we believe that it exemplifies the kind of event that connects with the company's strategy and with the Tropicana brand, which reflects health and energy."

With more than 50 years experience and 300 billion freshly squeezed oranges, Tropicana's great fruit juice quality has made it the number one juice in the world. Tropicana was first launched in Lebanon in 2003, and has become a leading juice in Lebanon. Made from the best fruits available Tropicana juice is all natural and fortified with vitamins, and contains all the nutritional essentials to help maintain a healthy and balanced diet. "People today are health conscious and Tropicana 100% pure juice is the perfect drink that will provide them with the daily intake they require to maintain a balanced diet", affirmed El-Khalil, "this is why Tropicana is the Official Drink of the Beirut Marathon Association."

"The Beirut Marathon Association is naturally delighted with the ongoing partnership that has been forged between Tropicana and the race," said Mark Dickinson, Managing Director of the Beirut Marathon Association. "We believe that Tropicana exemplifies the type of forward thinking sponsorship that focuses on taking products to the hearts of people at a time when they are feeling good."

Tropicana's sponsorship of this highly acclaimed event is integral to the brand's position: helping the Lebanese maintain a healthy lifestyle; as the Beirut Marathon Association's aim is to support charities and encourage sports and health awareness in Lebanon.

Tropicana is the official juice supplier to The BLOM Beirut Marathon 07, Exclusive Partner BLOM Bank, in association with Nike, and provides juice for all runners.