Cairo Amman Bank launches new identity at Zara Center branch opening

The unique design of the Zara branch reflects Cairo Amman Bank's new identity that is based on the values of growth, transparency and prosperity, speed and ease in providing services.

During the opening ceremony attended by 400 guests, Mr. Khaled Al Masri Chairman of Cairo Amman Bank outlined the concept of the new corporate identity's objectives and implementation strategy. The ceremony also included an introductory tour across the Zara branch sections.

"The opening of the new branch of Cairo Amman Bank in Zara Center is a fundamental starting point that reflects the core of our new corporate identity aiming at providing all services, facilities and distinctive banking solutions in a modern and creative way," commented Al Masri. "Cairo Amman Bank is committed to providing the latest and most convenient banking solutions ever attained locally and on a regional level. We also, strive to meet the aspirations and the needs of our clients in various economic sectors. Our consumer-centric approach is a core value for Cairo Amman Bank that consolidates our paramount position in the Jordanian banking sector."

Nine of the Bank's branches have undergone extensive renovation and refurbishment introducing the corporation's new identity and brand values; additionally six branches will complete a redecoration process in the next few months, whilst the remaining branches will be ready over the next year.

Cairo Amman Bank's new branch is one of the most significant branches, enjoying a strategic location in Wadi Saqra Street, and reflecting the spirit of the new corporate identity by meeting its requirements in order to provide services easily, quickly and accurately.
The Bank's branches enjoy a distinctive interior and exterior design based on openness, transparency, smoothness, facilitated procedures, honest direct support and consultation presented with absolute hospitality.