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ABC Electronic audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to marketers and advertisers independent assurance that a website is attracting the size of audience it claims.
"At Maktoob, we are privileged to be a major part of the Internet story in the Arab world. And with that role, we recognize that we have an overarching responsibility to both our rapidly growing audience—to deliver world-class Arabic-language information and communications services—and to our advertising partners—to ensure the full transparency and best-of-breed tools that foster confidence in our medium,"
explained Ahmed Nassef, Vice President of the Maktoob Group and General Manager of Maktoob.com.
"The move toward transparency and data accuracy is a sign that our company, and our industry, is indeed coming of age, and at Maktoob, we will continue to be fully committed to international online advertising best practices," he added.
Richard Foan, Managing Director of ABC Electronic said: "It is highly encouraging that Maktoob.com is delivering both comparability and transparency by committing to having its site traffic figures independently verified to industry agreed standards."
"ABC Electronic audited figures continue to provide the online media industry with an important tool to support media buyers and advertisers in their buying decisions, and for the market as a whole to demonstrate accountability of spend online," Foan added.
"We are delighted about the results of the ABC Electronic audit," said Hussein Freijeh, Senior Sales Manager at Maktoob.com. "The results of this audit confirm that the Internet in the region is undergoing unprecedented growth - the Middle East being one of the fastest-growing online emerging markets in the world. This also marks a paradigm shift as marketing as well as advertising professionals can now confidently move a greater percentage of their advertising budgets towards online media."
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Posted by Anne-Birte Stensgaard, Senior News Editor
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