The Masterpiece Max, the volumnizing mascara that was also the official mascara from the Milan Fashion Week, was launched exclusively at Lifestyle outlets across the UAE on November 1.
Regarding the collaboration Johan Swartz, Deputy General Manager - Retail, Lifestyle stated: "We are thrilled that Max Factor has chosen Lifestyle as its launch pad for Masterpiece Max in the region. We have actively participated in the regional marketing activities of our shop-in-shop brands this past year as it gives us a good opportunity to collaborate with industry leaders and brands of immaculate quality and international repute. With Masterpiece Max, Lifestyle is dealing with a product that is already being lauded by the international beauty industry as a beauty phenomenon - so we are expecting a great response to the launch."
Masterpiece Max is the latest in Max Factor's new range of products. Shaped to imitate the contours of the natural eye, the mascara is available at Lifestyle from November.
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Max Factor launches the Masterpiece Max at Lifestyle stores
- United Arab Emirates: Tuesday, November 06 - 2007 at 15:58
- PRESS RELEASE
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International beauty brand Max Factor teamed up with local retailer Lifestyle and launched its latest offering, Masterpiece Max, across the UAE.
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Posted by Medilyn Manibo, Assistant News EditorTuesday, November 06 - 2007 at 15:58 UAE local time (GMT+4)
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Notes and Media Contacts »
Max Factor is available at Lifestyle, a veritable retail paradise for women, has several retailing divisions such as home décor, fashion accessories, body & hair care, spa products, cosmetics and teen gifts.
For product information, please contact:
Lifestyle at Centrepoint
Mall of the Emirates, Dubai
Tel: 04 - 341 0523
or
Lifestyle Marina Breakwaters at Abu Dhabi
Tel: 02 - 6812284
For editorial information please contact:
Matrix PR at Dubai
Tel: 04 - 3430888
For product information, please contact:
Lifestyle at Centrepoint
Mall of the Emirates, Dubai
Tel: 04 - 341 0523
or
Lifestyle Marina Breakwaters at Abu Dhabi
Tel: 02 - 6812284
For editorial information please contact:
Matrix PR at Dubai
Tel: 04 - 3430888
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