Etisalat sponsors Middle East Logistics Awards (MELA) 2007

Etisalat is the Official Telecommunications Partner for the awards ceremony which seeks to create value by creating a platform that serves as a benchmark of excellence for the Middle East logistics industry.

According to Abdulla Hashim, VP, Marketing, Enterprise Solutions, Etisalat, "We are very pleased to be supporting this quest for best practices within the logistics industry through this awards ceremony. The level of automation in the logistics industry is rapidly increasing and has become a necessity in order to leverage the benefits of technology to enhance precision and reduce transaction errors, have faster processing cycles and better customer service. "

"Etisalat with its latest 3.5G network which covers the whole of UAE has a wide range of Voice and Data access solutions that can facilitate the building of a fully automated Logistics process."

Etisalat believes that in today's dynamic business environment, the need to be connected to the company's resources on the move is a necessity for the Middle East's logistics industry. Etisalat's suite of mobility solutions including the BlackBerry service is uniquely suited to cater to the demands of the industry with a complete portfolio which includes the latest devices, monthly subscription plans and email server software.

The BlackBerry Internet Solution (BIS) is a versatile wireless connectivity solution that allows a person to send and receive email from up to 10 supported email accounts in addition to supporting Instant Messaging and Internet browsing. The BlackBerry

Enterprise Solution (BES) gives mobile users access to messaging & collaboration tools, email, personal information management and Enterprise data.

From a mobile standpoint, mobile broadband access to logistics resources and applications, SMS/MMS tailored applications and Fleet Management applications are additional solutions that are particularly suited to the logistics industry.

Yet another relevant service for the logistics industry is the "IP Connect" service which is based on the Internet Protocol Virtual Private Networks (IP-VPNs) technology. IP Connect allows the logistics companies within UAE and across the globe to connect and transfer data on a private and secure way over reliable robust network infrastructure.

IP Connect provides customers with any-to-any connectivity with differentiated performance levels including prioritization of delay and non-delay sensitive traffic as well as voice and multimedia applications through a single network.