Fakhruddin Properties embraces new logo

Since 1963, The Fakhruddin Group of Companies (of which Fakhruddin Properties is a subsidiary) has grown rapidly to become the property behemoth we see today that was so well received during the event.

Yusuf Fakhruddin, CEO of the company said: 'We felt it was time that the logo was updated. To create maximum advantage and synergy during this time, we unveil a new corporate image, representing a significant milestone in Fakhruddin's history - our total belief in working together. Together with our customers, together with our partners, together with our investors and together with our achievements.

'The new identity is more than just a new logo - it's a new brand direction that aims to enhance its relationship with its customers and investors. This contributes to better communication and has clarified Fakhruddin's powerful energy, excitement and purpose to potential customers and at the same time increase our brand awareness internationally,' he added.

All Fakhruddin's new literature will carry the new logo and it is hoped that, in time, it will become as recognisable as being as representative of the company as the 'Golden Arches' are to a multinational like McDonald's.

'What we feel this logo does is embrace the future,' continued Fakhruddin. 'Indeed, the logo is partly made up of a stylised pair of people embracing, built into the 'F' representing the company's name initial. A combination of hard work, embracing customers, employees and parters alike will, in'shallah, see us progress - together.'

'This logo is more than a label for Fakhruddin. It's a statement of intent, as we build on the success of the past, we are keeping our eyes firmly fixed on the future as we continue to cement our position as one of the leading real estate developers throughout the region. For Fakhruddin, this boils down to one word, one idea - together.'

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