World Diabetes Day is the primary global awareness campaign of the diabetes world and was introduced by the International Diabetes Federation and the World Health Organization in response to concern over the escalating incidence of diabetes around the world.
Available from November 7 at Ibn Battuta Mall's customer service desks, the blue bracelets will sell for 10 dhs each with all proceeds to be donated to the National Diabetes Committee, chaired by Her Excellency Dr Mariam Matar, Assistant Undersecretary, Public Health and Primary Health Care, Ministry of Health UAE.
Sandy Mercer, Head of Marketing, Nakheel Retail commented: "We want to invite the community to join us and show support for diabetes by purchasing and wearing a bracelet. Diabetes affects nearly one in five of the UAE population and we need to spread the message of education, prevention and treatment to bring diabetes out of the shadows".
Every one who purchases the bracelet will also be entered into the draw to win a brand new 2008 Kia Sportage, with the winner to be announced during the mall's evening of entertainment from 6pm-9pm in China Court on World Diabetes Day, November 14.
On the evening, visitors in the mall will be invited to unite for diabetes and form a circle around a large blue outline replicating the World Diabetes Day logo, which currently surrounds the entire China Court.
The circle symbolizes life and earth, while the colour blue reflects the sky that unites all nations and is the colour of the Unite Nations flag. The blue circle signifies the unity of the global diabetes community in response to the diabetes pandemic.
The event will be hosted by Catboy from Dubai 92 with group drumming, magicians and clowns entertaining the crowds and free sugarless ice-cream from Marble Slab available to the first 1000 visitors. An exercise marathon held on stage by Fitness First's top ten instructors in the UAE will also highlight the messages of diabetes to promote an active lifestyle and healthy diet.
Ibn Battuta Mall encourage vistors to be tested for diabetes at the 'Unite for Diabetes' awareness centre in China Court, which offers complimentary services and diabetes testing for all visitors up until World Diabetes Day on November 14, including free blood sugar, blood pressure and body mass index check up services. Free consultations for diabetic patients will also be available as well as medical spokespersons from Jebel Ali Hospital who will educate visitors on diabetes, diet, exercise, prevention and lifestyle programs.
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Dubai invited to Unite for Diabetes on World Diabetes Day November 14
- United Arab Emirates: Wednesday, November 07 - 2007 at 12:13
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Ibn Battuta Mall is helping to increase the awareness for the diagnosis and treatment of diabetes with the sale of 'Unite for Diabetes' fundraising bracelets, in the lead up to large celebrations at the mall on World Diabetes Day, November 14.
Ibn Battuta Mall creates fundraising bracelets to raise funds for National Diabetes Committee.
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Posted by Lara Lynn Golden, News EditorWednesday, November 07 - 2007 at 12:13 UAE local time (GMT+4)
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Press Contact:
Emma Scanlan - d'Events PR
Tel: +9714 331 1104
Fax: +9714 331 6612
About Ibn Battuta Mall
Ibn Battuta Mall is located adjacent to Sheikh Zayed Road between Interchanges 5 and 6. The Mall combines retail, entertainment, restaurant and family activities all within a uniquely themed environment.
The inspiration for the theme of Ibn Battuta Mall is the travels of the legendary Arab explorer Ibn Battuta. The unique design of the shopping mall and separately themed courts are based on his travels through Asia and the Middle East.
Each of the six courts is themed on a country and a shopping zone to reflect Ibn Battuta's travels through Andalusia, Tunisia, Egypt, Persia, India and China. The spacious Mall, covering an area of 1.2 million square feet, offers a charming mix of shopping outlets, specialty shops, restaurants, a hypermarket and a cinema Megaplex featuring the UAE's first IMAX theatre. Parking space has been allocated for more than 5,000 cars, taking the total site space up to 5.4 million square feet.
For more information please visit: www.ibnbattutamall.com
About World Diabetes Day
On December 20 2006, the General Assembly of the United Nations passed a landmark Resolution recognizing diabetes as a chronic, debilitating and costly disease. The Resolution designates World Diabetes Day as a United Nations Day to be observed every year starting in 2007.
The UN Resolution makes World Diabetes Day stronger than ever and provides the opportunity for a significant increase in the visibility of the campaign and an increase in government and media participation on or around November 14. The Resolution will ensure even greater reach for awareness-raising activities throughout the diabetes world.
The theme of this year's World Diabetes Day campaign is Diabetes in Children and Adolescents. Diabetes is one of the most common chronic diseases of childhood. It can strike children at any age, including pre-school children and even toddlers. Yet diabetes in children is often diagnosed late, when the child has diabetic ketoacidosis (DKA), or it is misdiagnosed completely. In many parts of the world, insulin, the main life-saving medication that children with diabetes need to survive, is not available (or is available but remains inaccessible for reasons of economy, geography or constraints on supply). As a consequence, many children die of diabetes, particularly in low and middle-income countries. Those closest to the child - family, school staff, family doctor - may not be aware of the ominous signs. The World Diabetes Day 2007 and 2008 campaigns set out to challenge this and firmly establish the message that 'no child should die of diabetes'.
Emma Scanlan - d'Events PR
Tel: +9714 331 1104
Fax: +9714 331 6612
About Ibn Battuta Mall
Ibn Battuta Mall is located adjacent to Sheikh Zayed Road between Interchanges 5 and 6. The Mall combines retail, entertainment, restaurant and family activities all within a uniquely themed environment.
The inspiration for the theme of Ibn Battuta Mall is the travels of the legendary Arab explorer Ibn Battuta. The unique design of the shopping mall and separately themed courts are based on his travels through Asia and the Middle East.
Each of the six courts is themed on a country and a shopping zone to reflect Ibn Battuta's travels through Andalusia, Tunisia, Egypt, Persia, India and China. The spacious Mall, covering an area of 1.2 million square feet, offers a charming mix of shopping outlets, specialty shops, restaurants, a hypermarket and a cinema Megaplex featuring the UAE's first IMAX theatre. Parking space has been allocated for more than 5,000 cars, taking the total site space up to 5.4 million square feet.
For more information please visit: www.ibnbattutamall.com
About World Diabetes Day
On December 20 2006, the General Assembly of the United Nations passed a landmark Resolution recognizing diabetes as a chronic, debilitating and costly disease. The Resolution designates World Diabetes Day as a United Nations Day to be observed every year starting in 2007.
The UN Resolution makes World Diabetes Day stronger than ever and provides the opportunity for a significant increase in the visibility of the campaign and an increase in government and media participation on or around November 14. The Resolution will ensure even greater reach for awareness-raising activities throughout the diabetes world.
The theme of this year's World Diabetes Day campaign is Diabetes in Children and Adolescents. Diabetes is one of the most common chronic diseases of childhood. It can strike children at any age, including pre-school children and even toddlers. Yet diabetes in children is often diagnosed late, when the child has diabetic ketoacidosis (DKA), or it is misdiagnosed completely. In many parts of the world, insulin, the main life-saving medication that children with diabetes need to survive, is not available (or is available but remains inaccessible for reasons of economy, geography or constraints on supply). As a consequence, many children die of diabetes, particularly in low and middle-income countries. Those closest to the child - family, school staff, family doctor - may not be aware of the ominous signs. The World Diabetes Day 2007 and 2008 campaigns set out to challenge this and firmly establish the message that 'no child should die of diabetes'.
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