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Wednesday, November 25 - 2009

Comfort and style dominate Mothercare's Autumn Winter collection

  • United Arab Emirates: Thursday, November 08 - 2007 at 11:32
  • PRESS RELEASE

Mothercare, the one-stop-shop for maternity fashion, babywear and a variety of products for children, has launched its modern, comfortable autumn/ winter 2007 range.

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The new range featuring a complete collection of maternity and baby wear along with general merchandise for children, is now available in Mothercare's 104 stores across the Middle East.
Stuart Dickerson, Business Director, Mothercare highlighted the urban and trendy styles of the new collection and the variety on offer.

"The clothes and accessories in our stores are for the maternity months and for children up to 10 years of age and especially designed for cooler months. The maternity wear features evening dresses, tops and trousers for mothers to be that will help them breeze through pregnancy in style and comfort. Our children collection is bright and sporty, with the overall theme of fun and frolic," said Stuart.

"Another exciting feature is our new line of push chairs and 'M-range' car seats to keep the little ones safe and comfortable while traveling," Stuart added.

Mothercare is one of the 40 global retail brands operated by M.H Alshaya Co. in the region.

Moda, Mothercare's exclusive maternity wear, features tailored trousers and chunky knits, rendering a sophisticated look to the expectant mother. The fabulous cuts also provide comfort through the use of ultra-soft fabric. The colours range from deep berry shades to jet black and charcoal greys, to suit all tastes.

The 'special collection' baby wear for newborns is very endearing; for girls, there are layers of ruffles and bows and delightfully feminine details. For boys, muted blue and greys enhance the soft feel, matching tailored twin sets and smart tank tops also add a grown up vibe.

'Fun farmyard' theme leads the baby boy collection this year with cord dungaree sets and stripy t-shirts. A key look is trendy camo trousers teamed with casual long- sleeved tee, featuring fun characters on the front. A warm rural color palette, with coordinating footwear means the pieces can be dressed up or down for playtime in the garden or smarter occasions.

Baby girls wear is both bright and beautiful this season, with quirky words and fun colours. There are cable knit dresses that can be matched with thick tights and boots, and during cooler days the girls can also go for playful gloves and cute woven stripes. Heart patterned duffles are also available to keep the little ones warm.

The winter wear from Mothercare is especially warm and comfortable and babies can snuggle up in soft shaggy suits, ideal for playtime or dressing up. There also soft walk-in-sleepers in pink patterns for girls and green monster characters for boys.

For bedtime, pyjamas with animal designs come complete with matching bags to keep them in.
'Racing driver' theme dominates the collection for older boys. Bold colour palette of red, white and navy brings the theme alive, with classic denim bottoms and bold wording on tees, evoking a fun, playful mood.

Pretty pink and delicate patterns featured in the girl's range are set to be all the rage this season. The pinafores dresses, cable knit jumpers and checked tailored trousers, are meant to make the girls look perfectly ladylike.

Mothercare has two new bedding ranges this season. Vibrant colors dominate the 'fun at the zoo' collection which includes matching animal-themed accessories. In contrast, the 'Humphrey's corner' range offers softer pastel tones depicting Humphrey and his friends.

Vintage-styled Jamestown furniture lends itself to a cheeky child's bedroom with fun duvet sets.
Mothercare has also introduced new pushchair fit for walks in crowded malls and around the town. There is the stylish buggster with sleek urban features, excellent maneuverability and complete comfort. Also available is the urban detour quantum, designed for less comfortable terrain, with a coyote to keep the little ones warm this winter.
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Notes and media contacts

For further information, please contact: Lisa George/Jonathan Tudor, ASDAA Public Relations. Tel: 04 3355969.

Issued by M.H.Alshaya Co. W.L.L: Press Office: Tel: + 965 2242371 - Mob: 009657217802 .Fax: 4848051,

About Mothercare
With over 40 years of experience, Mothercare is the UK's premium retailer for the mother-to-be, her baby and young children. Mothercare currently operates 250 stores in the UK and 221 franchise stores in 44 countries worldwide. Mothercare has a premium image throughout the world, earned through the highest quality of its products and professional customer service. All products sold in Mothercare stores meet the toughest European safety standards (certified to European Safety Standard ECE R44.03).
Mothercare has been present in the Middle East since 1984. It has established itself as the leading brand offering the finest quality fashion, home and travel accessories for children and mothers to be.

Mothercare offers a unique one stop shopping experience for children and their parents through the widest assortments of fashion and basics for babies, children 1-10 years and maternity wear. A comprehensive range of Feeding, Bathroom, Bedroom and Travel accessories is also available in most stores.
With home delivery and assembly service (where available), combined with a 6 months guarantee on Nursery, Pushchairs and Car seats, customers are reassured of the highest quality products and service.

About M.H. Alshaya Co
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company currently operates over 1,300 stores across its operating divisions in the Middle East, Turkey, Russia and Southern/Eastern Europe and employs more than 14,000 individuals from over 35 nationalities.

The company has built a dominant platform for operating retail concepts in its markets. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure and application of best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic and respected companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

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