Chinese car brand premiers at Dubai Motor Show

Dubai has been specifically chosen as the first venue outside China for the launch, as the dynamic and pioneering spirit of Dubai matches the brand's vision of innovation and progress.

Global Automotive Partners, the international distribution partner for Haima, is responsible for bringing the brand to Dubai and MENA countries.

They will be unveiling three initial and distinctive models at the show - all of which have been developed in technical co-operation with leading Japanese automotive manufacturer, Mazda.

The models that will be on display include a sedan that incorporates a sports balanced tuning chassis, specially adjusted by the world-renowned Lotus car manufacturer, together with advanced BOSCH Engine Management System (EMS) and Variable Charging System (VIS) features.

Having already proved to be very successful in China, the brand's combination of sound technology, attractive design and value for money, makes it ideal for the global market.

Global Automotive Partners have 40 years of extensive international multi-brand automotive experience and have worked as dealers, importers and manufacturers. Global Automotive's experience encompasses all passenger vehicle segments, ranging from economy cars to mid range sedans, luxury sports and premium cars.

Ulli Urban, Chairman, Global Automotive Partners, says:

"We have a long term vision for Haima and are confident that it is exactly the right product for those seeking a quality car that also offers a range of features and provides value for money.

Part of that long term vision is our commitment to provide first-rate customer service and after sales care, including spare parts and full service options. In order to achieve this, we have already begun to establish a strong dealership network, starting in the UAE, which will be developed across the MENA region."

The brand - including the initial three models - will be unveiled on 14th November 2007.

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