LG underlines commitment to healthy living

Throughout the holy month of Ramadan, LG and Al Yousuf Electronics held a major campaign explaining the benefits of a healthy lifestyle through the LG Healthy Living collection, a range of appliances designed to eliminate harmful bacteria from the indoors and provide a healthier environment to residents.

LG hosted a Ramadan Healthy Living promotion in which customers were given a coupon entitling them to an opportunity to win the complete healthy living package. A draw conducted at the Al Yousuf Electronics showroom in Sharjah, saw four lucky customers walking away with healthy living collection package consisting of Artcool Air conditioner, Steam Washer, Vita Light Refrigerator, Solar Dom light wave oven, Kompressor vacuum cleaner and air purifier.

"Due to modern lifestyles, many residents have scant regard when it comes to healthy habits," said Mr. K. W. Kim, President of LG Electronics - Middle East and Africa. "Unhealthy eating habits leading to obesity and lurking dust and mites that aggravate asthma are the two most common health problems in the region."

LG introduced its Healthcare Collection back in April at a gala dinner in the presence of more than 1,500 special invitees who included journalists, doctors, dealers and trade, who came to Dubai from 19 countries in the Middle East and Africa.

The Healthcare Collection is a comprehensive range of digital appliances designed to provide optimum healthy and hygienic conditions in homes and offices and further reinforces LG's leading position in the world's appliance industry.

The product line includes the bacteria-free range of Plasma Gold Plus Air conditioners, Vita Light Green Ion door cooling Refrigerators (preserves vitamin), Steam washing machine (British Allergy Foundation Certified), healthier Solar DOM Light Wave Oven, Kompressor vacuum cleaners and air purifiers.

The response to LG's Healthy Living Collection has been quite overwhelming and is still growing, as evident by the volume and excitement of participants at the raffle draw.