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Damas gears up for Dubai International Jewellery Week

  • United Arab Emirates: Sunday, November 11 - 2007 at 10:46
  • PRESS RELEASE

It's all systems go for Damas, the leading international jewellery and watch retailer in the Middle East, as it makes final preparations for Dubai International Jewellery Week set on December 13-15, 2007 at Dubai International Convention and Exhibition Centre.

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  • Tawhid Abdullah, Managing Director of Damas.
    Tawhid Abdullah, Managing Director of Damas.
Tawhid Abdullah, Managing Director of Damas remarks,

"We will present some of the world's most respected jewellery brands during the 3-day event. Winning the trust and confidence of our international partners is already significant achievement for us and it only brings us closer to becoming a truly global jewellery brand. As a pioneering jewellery retailer in the region, we are committed to support Dubai International Jewellery Week and look forward to its continued success in the years to come."


The international jewellery house which has today an international retail network of nearly 400 stores worldwide is expected to command strong presence in Areeq - The Luxury Watch and Jewellery Boutique, the new sub-show of the region's most prestigious trade event for jewellery and watches. Damas will occupy a sleek and stylish 440 sqm stand which reflects the contemporary elegance associated with the Damas brand.

Connoisseurs of jewellery and those who prefer the finer things life will be delighted to know that Damas will feature some of the world's most exclusive jewellery collections from Carrera Y Carrera, Roberto Coin, Fope, Stefan Hafner, Roberta Porrati, Iosi, La Nouvelle Bague, Daniel K, Baraka, Tiffany & Co., Paspaley, Rosato, Mimi Pearls, Genero, Luca Carati, Mikimoto, Faberge, Utopia and Pasquale Bruni.

Damas will also feature the finest timepieces from top watchmakers Precious, Parmigiani, Jacquet Droz, Sarcar, Perellet, Chronoswiss and Jorg Hysek.

"The International Jewellery Week is the ideal platform to reinforce Dubai's position as an international hub of jewellery design, manufacture and sales. Since its inception, we have seen how this trade event has contributed to the success of what has become a multibillion dollar industry. This initiative is not only significant for generating business for individual companies but also for fostering goodwill and solidarity among industry players. With our participation this year, we expect to gather new insights on our business, our markets and the jewellery industry in general," Abdullah adds.

Damas will introduce new trends in the jewellery industry through its extensive offerings, most of which are being shown in the region for the first time. The international jewellery house will also sponsor some of the special events during the exhibition, including the much-anticipated Fashion Parade at the Luxury Café Lounge.
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Notes and media contacts

To view the latest trends in jewellery and watches from the world's most prestigious names in luxury, visit Damas Stand at Areeq - The Luxury Watch and Jewellery Boutique during Dubai International Jewellery Week, December 13-15, at the Sheikh Rashid Hall, Dubai International Convention and Exhibition Centre.

About Damas:

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with nearly 400 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424 Fax: 04-3434305

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