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Sunday, November 22 - 2009

Qatar to get its first fashion title

Glam, Qatar's first fashion magazine will be launched later this month.

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Launched after extensive research and feedback from the market, it will be the latest offering of Oryx Advertising Co.W.L.L.

A bi-lingual publication, Glam will be the voice of today's modern, successful and stylish women, who want to be abreast of emerging trends in fashion. It will offer a stimulating mix of fashion, beauty, glamour and style, maintaining a uniquely sophisticated tone, taking its readers to fashion ramps and giving a glimpse of styles, before they become trends.

As Qatar is witnessing a surge of world-class brands, boutiques and malls, consumers have been presented with an amazing array of choices. Glam will be their window to the latest and the best. Glam will provide an extensive coverage of fashion, haute couture collections of renowned designers, latest trends, model interviews, reviews of the best health care products and fitness regimes.

The magazine is targeted at an audience who is conscious of fashion trends and wants to be up-to-date with the latest styles. The audience is young, successful and affluent and has the disposable income to try new products and labels.

Glam will be available at all popular news stands and premium bookshops. Speaking about the magazine Ravi Raman, Senior Business Manager, said, "This is one title which has been eagerly awaited by readers and marketers alike. Glam will be world class in its content, design and production values. Exciting launch promos and road shows are planned to introduce Glam to the trendy audience of Qatar."
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About Oryx Advertising
Oryx Advertising Co.W.L.L is one of the oldest and biggest publishing house in Qatar. Established over 30 years ago, it is the only media house in the country that produces three monthly magazines - Qatar Today, Qatar Al Yom and Woman Today and a quarterly - The Connoisseur, all leaders in their categories.

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