Extreme Networks enhances Channel Partner Program for MEA

Extreme Networks has built its success in partnership with its channel and the enhanced Channel Partner Program is built to better respond to the needs of this fast-growing partners. This will be applied in critical markets, where the need for converged and secure network solutions is clear.

The changes to the Channel Partner Program act to reward investment by Partners in sales, competence and skills, thus allowing channel partners to improve their status and rewards in line with mutual business goals.

Using an innovative, balanced points system, partners can easily see how they can achieve success by focussing on particular skills or competencies.

"Our Partners drive the success of Extreme Networks in the Middle East and Africa," said Chris Moore, regional director for Extreme Networks MEA.

"With this new flexible approach, our Partners can more easily achieve their own success, while receiving substantially improved benefits. We believe this will drive our mutual success in the high-performance networking marketplace."

The new Channel Program complements Extreme Networks' Global Alliance and Distribution programs, by focusing on Value Added Resellers (VARs). VARs will be able to join the program through a web-based sign-up process. A simple points system allows them to invest in their own success, through sales, competence and training. As they achieve more points, they automatically move up the Program.

"We will assess all partners every six months," continued Moore, "The new points system recognizes the differing skills and commitments of our partners irrespective of market size. This ensures that our partners are motivated to grow their business with us and can more directly reap the rewards of increased status."

The new Program brings a significant level of increased benefit for Partners, including the opportunity to earn investment funds, training vouchers and a range of other benefits designed to grow Partners' success.

Existing Extreme Networks Partners in MEA will transition into the new Program in January 2008, maintaining their existing Program status for the first six month period. In July 2008 all Partners will then be assessed under the new Program rules.

The new Channel Partner Program is designed to be flexible and to evolve as new products and market opportunitoes emerge, whilst maintaining a balance for Partners between the rewards they receive and the investments they need to make, to maintain success.