Le Méridien Al Aqah highlights Fujairah's natural resources at World Travel Market

The hotel's dedicated exhibition space will highlight Le Méridien's investment in a new $3m spa, perched on the edge of the Indian Ocean and focused on total wellness for guests through the use of natural and marine elements. Visitors to WTM will also get the first look at Le Méridien Al Aqah's plans for its Baywatch dining outlet, which is being modernized for indoor and outdoor use just steps from the coastline.

"Guest surveys have revealed that proximity to the water is among the key reasons for visiting Al Aqah and at WTM, we are highlighting the ways in which we are integrating the Indian Ocean more closely with our overall guest experience, whether through spa relaxation and wellness or dining by the sea,"

said Patrick Antaki, General Manager, Le Méridien Al Aqah.

"WTM also enables us to increase awareness about Fujairah's natural beauty as a destination and our efforts as the first five-star resort there to continue engaging and aligning our offerings with the needs of international guests," he added.

In their endeavour to become more environmentally aware, promoting an ECO friendly attitude throughout the hotel, Le Méridien Al Aqah believes in recycling water from the gardens and has a number of power saving initiatives in place. With the help of local authorities, they are currently in the process of identifying a location within the vicinity for beautification and maintenance, highlighting that Le Méridien Al Aqah is not only concerned with pleasing guests but preserving the scenery and wildlife of Fujairah also.

With more than 60% of Le Méridien Al Aqah's guests coming from abroad during the peak months of November - April, the resort uses WTM as a platform to boost its visibility with the travel industry as well as directly with potential guests.

Fujairah and the East Coast of the UAE have grown in popularity since Al Aqah opened its doors five years ago, with the resort realizing maximum occupancy rates almost year-round.