Dubai Ladies Masters tees off with Emirates

The latest addition to the Ladies European Tour, the Dubai Ladies Masters is quickly becoming one of the most successful tournaments on tour, and very popular among the players as well.

Currently 160 tour players have committed to play in the tournament that only has 114 spots available, following superb comments that were bestowed on the venue following year one for its course conditioning, and the warm hospitality extended by organizers golf in DUBAI.

Emirates has a great affinity with golf and is an avid supporter of amateur and professional golf tournaments. In addition to the Dubai Ladies Masters, Emirates has been the Official Carrier for the annual Dubai Desert Classic since its inception in1989. Emirates is also the Official Airline to nine other major golf tournaments around the world.

Maurice Flanagan, Emirates' Executive Vice Chairman, Emirates Airline & Group, said:

"Golf is fast becoming a lifestyle preference for many of our passengers, our sponsorship of international golf events allows us to share and support their interest in the game. Golf sponsorships offer Emirates the opportunity to build brand awareness and receive international exposure."

Emirates has received more than 300 international awards in recognition of its efforts to provide unsurpassed levels of customer service and now flies non-stop to six continents from Dubai.

Both Emirates and golf in DUBAI are committed to each other's businesses and realize that creating a true partnership will go a long way in benefiting both organisations.

"We believe that our steadfast commitment to making Dubai the 'hub' for all things golf, complements Emirates expanding network as they continue to work towards the goal of becoming the central hub for air travel worldwide," stated Mohamed Juma Buamaim, Vice-Chairman & CEO of golf in DUBAI.

"With the great support of prestigious sponsors like Emirates airline and the presence of the best ranked women's golfers boosting the field, we are expecting a greater number of people at this year's event too," Buamaim continued.

'golf in DUBAI' is backed by Dubal (Dubai Aluminium) as the main partner and National Bank of Dubai, Emaar, Jumeirah Hotels, Emirates Airline, BMW, Jumeirah Golf Estates, Gulf News, Omega and CNN as partners in its drive to showcase the emirate's vibrant golfing scene to a worldwide audience.