Monday, September 08 - 2008

du announces new limited edition 'pay as you go' prepaid line

In anticipation of achieving the first million customers' milestone, du, the UAE's new telecom operator has announced the launch of a limited edition SIM pack called 'the million pack'.

  • United Arab Emirates: Monday, November 12 - 2007 at 10:19
  • PRESS RELEASE



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The unique 'million' pack offer is targeted at new Pay as you Go customers and is available for the exceptionally affordable price.

Making this announcement, Osman Sultan, CEO, du said, 'We are close to reaching our first million mobile customer mark and what better way to celebrate it than with another fantastic offer! Our du limited edition 'million' SIM pack offer gives even greater value and makes it easier for people to subscribe to a du mobile network and join our celebrations.'

The limited edition du 'million' SIM packs can be easily identified by a distinctly branded sticker on the du Pay as you Go packs and will be available at, all du shops in Abu Dhabi, Al Ain, Ajman, Dubai, Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain, including the recently opened du shops in Mall of the Emirates, Lamcy Plaza and Deira City Centre.

It will also be available at all du authorized dealer shops (Jumbo, Jackie's, fono, Axiom, Eros, Emirates Computers, Plug-ins electronics, Global Link, Emirates Post and one mobile) outlets of which are spread across the UAE.




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Notes and media contacts

About du

du, the new telecommunications company in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's fixed line services, was launched in July 2007.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du's retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For further information, please call:

Bina Mathews
PR Manager
du
Tel :+9714 3693828
Fax: +9714 3604440
Mobile: +971 55 4577984
Medilyn Manibo Posted by Medilyn Manibo, Assistant News Editor
Monday, November 12 - 2007 at 10:19 UAE local time (GMT+4)

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