Mercator launches DaeX globally at World Travel Market 2007

After the successful launch and implementation by leading hoteliers/tour operators in the UAE, DaeX is all set for the international market place, making its debut at the 2007 World Travel Market (WTM) to be hosted in London.

Built on world-class, leading technologies DaeX is a unique free web service that interfaces seamlessly to either a central reservation system (CRS) or a hotel's property management system (PMS) with an internet booking engine or tour operating system enabling real time automation of bookings safely and securely. DaeX allows hotels to interact and transact in real time with tour operators, wholesalers, and corporate clients, therefore making it a unique trade automated booking channel.

"We have chosen the World Travel Market, as the world's largest business to business exhibition that brings together leading players for the global travel/trade industry, to introduce DaeX to an international audience of prospects. We will be utilizing the event as a platform to demonstrate the benefits of DaeX to major players in the international hotel and travel sector,"

said Robert Kane, Product Strategy Manager, Mercator.

Prior to the global launch, 54 leading hotels in the UAE, who have already given approval to implement DaeX, have seen that the solution delivers greater control and consistency on their rates. The solution has proven its ability to facilitate the management of room allocations, such as tentative and cancelled bookings automatically, helping hotels to maximize revenue and allow better management of their average room rate.

"We have been impressed with the universal praise that DaeX has achieved throughout its testing phases across both the hotel and tour operator sectors. We know that if DaeX is able to excel in UAE, a market with one of the highest revPar's in the world, it will succeed anywhere," Kane continued.

DaeX provides hotels with a unique web based Hotel Information Management System (HIMS) where all information about the property's products, services and policies can be managed dynamically. This allows the information to be distributed via a web service thereby reducing costs on managing collateral.

DaeX has also demonstrated its worth to tour operators as well, enabling them to successfully manage their sub-agents. This gives the operators the freedom to allocate rooms, rates and share up to date information with each of these sub-agents using a single tool in real time, maximizing their distribution channels and cutting down the time needed to contact and update each of them.