Crest gets a makeover

The packaging re-design makes it easier for consumers to find their favorite anti- cavity paste which helps combat cavities by making teeth stronger through the absorption of natural calcium into the tooth enamel in all the flavors they've grown to love.

''Crest has undergone a re-brand in the Middle East with the aim of increasing shelf visibility and facilitating consumer's shopping ease,'' said Salma Massoud, Brand Manager Procter & Gamble for Oral Care, Arabian Peninsula.

''The packaging re-design was essential as to reduce packaging clutter and aid consumers in their toothpaste selection. Consumers now have the clear choice to choose from the many flavors available within the three main tiers; anti- cavity, whitening, and multi-benefit.''

The three tiers and their subsequent variants are color coded to further facilitate visibility on shelf. Anti-cavity pastes are branded red; whitening pastes are in white and consumers seeking multi benefit toothpaste which counters common symptoms like plaque and tartar can now seek out flavors under the Complete 7 gold branding.

Crest Calcident helps the absorption of natural calcium into the tooth enamel making your teeth stronger and better equipped to fight cavities. Crest encourages parents to promote a good oral care regimen with their children at an early age to ensure healthy smiles for life.