Dnata will act as British luxury carrier's General Sales Agent across Arabian Gulf states

Maurice Flanagan, Executive Vice Chairman for the Emirates Group and Dnata signed the contract at the Dubai Airshow 2007 with Silverjet's Chairman, Peter Owen.

Iain Andrew, Divisional Vice President, Dnata Travel Services said, "Silverjet is a superb addition to our GSA portfolio and will complement our growing airline representation across the Middle East."

Dnata's Head of Airline Affairs, Mark Turner, said: "We are enormously pleased to represent Silverjet in the Gulf markets, because both the Dnata and Silverjet brands represent the very best in air travel. And we are particularly proud that Silverjet has become our 40th customer on our 40th anniversary of operations."

GCC Travel Agents can call Dnata's 24-hour contact centre, manned by skilled and multi-lingual staff trained to meet the requirements of the trade. Customers may book tickets online by visiting www.flysilverjet.com or by calling the airline's 24 hour contact centre on +44 844 855 0111.

Owen said: "Dnata has a 40-year track record of sales excellence across the GCC, and Silverjet wants to work with the best. We have a unique, luxury travel offering which requires a complementary level of sales support to be successful. We believe that Dnata is best positioned to meet our exacting standards of sales delivery."

Silverjet - which began its operations on 25 January 2007 and aims to offer its customers a private jet style experience with its all-business class configuration - currently offers a twice-daily service between London and New York, with its Dubai-London service commencing daily operation from 19 November.

Silverjet flights will depart from the Executive Terminal at Dubai International Airport daily at 1030 and arrive in London Luton Airport at 1445. Return flights depart from the airline's Private Terminal at London Luton at 2100 and arrive in Dubai the next day at 0830. Connecting flights to New York Newark will also be available, departing London Luton Airport at 1645.

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