"Our latest collection is for the style conscious customer looking for something different and slightly warm for the cooler months in the region," said Kevin Long, marketing manager, NEXT.
"Embellishments, ruffles and muted shades take on the collection for women, while little girls can opt for patterned knits and simple smocks. Men's collection features striped shirts, denim and leather. We also have a 100% organic cotton collection which is not only comfortable but also benefits independent farmers around the globe."
"An autumn/winter collection is never complete without accessories. Most women wait for the cooler climate to flaunt their chic boots, especially in the Middle East where winter is just for a few months, this is the only opportunity. At NEXT we have a range of must-have boots and statement handbags this season," Long added.
Perfect tailoring meets exquisite detailing in NEXT's latest collection with beaded embellishments and intricate ruffles adorning the modern, well cut shapes. Ladies can opt for fuchsia pinks and spotted prints for an uber chic look or go for a cute denim pinafore matched with tan leather riding boots. Flattering muted shades help to translate this into a cool outdoor look as well. For a chic aura of sophistication, tie a polka dot neck scarf.
There is also a range of cool leather and emblazoned logo t-shirts for the modern, fashion conscious male. The more daring can try out the ultra trendy skinny scarves round the neck for the ultimate fashion statement!
For those who prefer to keep it simple, NEXT also has a casual wear collection including striped shirts, crisp white tees and dark blue jeans. If you are looking for a really laidback cool appeal, sling on an over the body bag!
The key look for little girls this season include patterned knits, pretty smocks and trendy knee high boots worn over denim. Boys can rock out in style in bold stripes and bright beanies.
The new autumn/ winter collection is available in over 50 NEXT stores in the region, operated through an exclusive tie up with Kuwait based M.H Alshaya Co.
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Step out in style with NEXT's exciting new Autumn/Winter collection
- United Arab Emirates: Wednesday, November 14 - 2007 at 12:59
- PRESS RELEASE
For autumn/winter 2007, NEXT has unveiled a new range of fashion wear with a distinct urban edge.
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Log in to request more information from Alshaya Group
Notes and media contacts
For further information, please contact: Lisa George/Jonathan Tudor, ASDAA Public Relations. Tel: 04 3355969Issued by M.H.Alshaya Co. W.L.L: Press Office: Tel: + 965 2242371
Fax: 4848051
About NEXT
The launch of the NEXT retail chain in February 1982 had a major influence on High Streets throughout the UK, shaping the future of fashion retailing. The continued success of NEXT's unique and innovative shopping concept has provided the company with an outstanding record of achievement in a comparatively short period of time.
The first store opened with an exclusive co-ordinated collection of stylish clothes, shoes and accessories for women. Collections for men, children and the home quickly followed. NEXT clothes are styled by the in-house design team to offer consistency of style, quality and value for money with a contemporary fashion edge.
Today NEXT trades from over 380 stores in the UK and Eire and 80 franchise stores overseas. Over the last few years several larger format stores have opened across the UK.
About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company currently operates over 1,300 stores across its operating divisions in the Middle East, Turkey, Russia and Southern/Eastern Europe and employs more than 14,000 individuals from over 35 nationalities.
The company has built a dominant platform for operating retail concepts in its markets. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure and application of best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls. You can learn more about the company at www.alshaya.com.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic and respected companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.
Posted by Lara Lynn Golden, News EditorWednesday, November 14 - 2007 at 12:59 UAE local time (GMT+4)
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