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Audi presents star pianist Lang Lang in Dubai

Audi has sponsored and brought to the region star pianist Lang Lang through the Audi Art Experience.

  • United Arab Emirates: Wednesday, November 14 - 2007 at 13:07
  • PRESS RELEASE


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        'caption' => 'R-L : Bernd Rosenbichler, Head of Marketing of Audi Middle East (first right), representative of Médecins Sans Frontières, Chinese concert pianist Lang Lang and representative of Médecins Sans Frontières.',
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R-L : Bernd Rosenbichler, Head of Marketing of Audi Middle East (first right), representative of Médecins Sans Frontières, Chinese concert pianist Lang Lang and representative of Médecins Sans Frontières.
R-L : Bernd Rosenbichler, Head of Marketing of Audi Middle East (first right), representative of Médecins Sans Frontières, Chinese concert pianist Lang Lang and representative of Médecins Sans Frontières.


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Chinese concert pianist Lang Lang has been filling concert halls across the world, including Royal Albert Hall and Carnegie Hall, and held his first performance in the Middle East in the Madinat Theatre Dubai on November the 12th.

'The Audi Experience is our way of using Audi values for the benefit of the community and we are proud to have Lang Lang acting as our ambassador,' comments Bernd Rosenbichler, Head of Marketing of Audi Middle East.

Having started playing the piano at the age of three, Lang Lang had his international breakthrough in 1999 and has since performed with the worlds best orchestras including the Berlin Philharmonics, the Vienna Philharmonics, the 'Big Five' American orchestras as well as renowned conductors like Barenboim, Sir Colin Davis, Eschenbach, Maazel or Sir Simon Rattle.

Until now Lang Lang has released eight albums, two of his pieces were used for Hollywood productions, such as the Golden Globe Award winning 'The Painted Veil', and prestigious piano manufacturer Steinway has dedicated a new model to the celebrated artist.

The Audi ArtExperience supports all disciplines of art and culture in close relation to the manufacturers claim 'Vorsprung durch Technik'.

Next up on its cultural calendar is the exhibition of B21 Gallery 'Ramin Haerizadeh - Wonders of Nature' from 19th November to 10th of December of which Audi is a main supporter.

All proceeds of the concert go to 'Médecins Sans Frontières'.

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About Audi

Audi is a car manufacturer rich in tradition. The four rings symbolise the fusion of Audi, DKW, Horch and Wanderer in 1932. Today, Audi is one of the three big German automotive manufacturers in the premium segment. AUDI AG employs more than 50,000 people and delivered around 905,100 Audi vehicles to customers in 2006.

As a global developer and manufacturer of high-quality cars and engines, Audi has major production sites in Germany, Hungary, Brazil and China.

The current model range comprises the A3, A3 Sportback, A4 Saloon and Cabriolet, S4 Saloon, and Cabriolet, RS 4 Saloon and Cabriolet, A6 and S6, TT Coupe and Roadster, the A8, S8, the Q7 and the R8.

For more information:

Audi Middle East Communication
Karin Haferkorn
Tel. +971 42045 888
Fax: +971 4 2045 891

Or

Perspective Public Relations
Nick Wheywell
Tel: +971 4 364 2414
Mob: +971 50 655 8682
Fax: +971 4 369 7635
Medilyn Manibo Posted by Medilyn Manibo, Assistant News Editor
Wednesday, November 14 - 2007 at 13:07 UAE local time (GMT+4)

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