Featuring many of the world's top action sports athletes, this year's event will no longer just be an exhibition. For the first time in Dubai, athletes will compete for medals and prize money.
BMX and Skateboard competitions will be held on the vert ramp and street course, while Moto X Best Trick and Step Up competitions will take place on a separate course. Last year's event drew more than 27,000 action sports enthusiasts, and city officials and ESPN look forward to welcoming another huge crowd this year. Ticket information will be forthcoming.
Together with presenting sponsor, PepsiCo's Mountain Dew brand, the event will also be supported by official car partner Dodge, Playstation and Dubai Festival City.
"Dubai has been an incredible host city the last two years," said Rick Alessandri, Senior Vice President, ESPN Consumer Products and X Games Managing Director. "We are exited about expanding to a full competition this year and look forward to continuing to grow the X Games franchise in the region."
Athletes scheduled to appear are BMX stars Simon Tabron (GBR) and Van Homan (USA), X Games Skateboard medalist Mathias Ringstrom (SWE), X Games Moto X gold medalist Chuck Carothers (USA), Alex Medvedev (GER), Abrahim Wadhai (UAE) and many more.
"In keeping with Mountain Dew's image that reflects the dedication and fitness required for action sports, PepsiCo International's continued partnership with ESPN is one that truly expresses the essence of the sport," said Ken Newell, Vice President, PepsiCo Beverages International. "We are looking forward to another successful Dubai X Games in December 2007 and bringing the X Games experience to our consumers across the Middle East."
Orbit ESPN, ESPN's affiliate in the region, will carry the best action from Dubai and other X Games events, across the Middle East and North Africa. Additional coverage will be found on a number of other broadcasters in the region. Across Europe, X Games Dubai will be seen on Eurosport, Extreme Channel and a number of other broadcasters such as Five UK, Sport+ France and Sky Italia. In addition, ESPN will deliver the event across its international networks and platforms.
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Mountain Dew presents ESPN X Games Dubai 2007 for the third year
- United Arab Emirates: Wednesday, November 14 - 2007 at 13:42
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X Games Dubai will be held December 6-8, 2007 in Dubai Festival City, marking the third consecutive year X Games Dubai will be held in the United Arab Emirates.
X Games to take place in Dubai.
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Posted by Medilyn Manibo, Assistant News EditorWednesday, November 14 - 2007 at 13:42 UAE local time (GMT+4)
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Notes and Media Contacts »
About ESPN's X Games Franchise
ESPN, The Worldwide Leader in Action Sports, first developed its X Games franchise in 1995. Today, the X Games and Winter X Games are the biggest action sports events in the world. Part of ESPN Content Development, X Games, and Winter X Games are just some of the original action sports programming currently shown on ESPN and ESPN2. The brand has also grown to include international X Games events, EXPN.com, and various X Games-branded retail products.
About PepsiCo International
Mountain Dew, PepsiCo International's lemon-lime soft drink is one of the leading and fastest growing brands in the region with significant market share and is a market-leader in the Sultanate of Oman. Operating through a network of ten local bottlers across the Gulf Cooperative Council (GCC) for more than 50 years, PepsiCo International markets and manufactures products, which include Pepsi Cola, Mirinda, 7UP, Mountain Dew, Tropicana and Aquafina.
Media contacts:
ESPN X Games
Alex Rozis
Phone: +1 802 236 5057
ESPN International
Damion Potter
Phone: +44 208 222 2104
TTL Advertising
Reem Haroun
Phone: +971 4 347 2735
Fax: +971 4 341 7104
TTL Advertising
Rana Sukkarieh
Phone: +971 50 568 0852
ESPN, The Worldwide Leader in Action Sports, first developed its X Games franchise in 1995. Today, the X Games and Winter X Games are the biggest action sports events in the world. Part of ESPN Content Development, X Games, and Winter X Games are just some of the original action sports programming currently shown on ESPN and ESPN2. The brand has also grown to include international X Games events, EXPN.com, and various X Games-branded retail products.
About PepsiCo International
Mountain Dew, PepsiCo International's lemon-lime soft drink is one of the leading and fastest growing brands in the region with significant market share and is a market-leader in the Sultanate of Oman. Operating through a network of ten local bottlers across the Gulf Cooperative Council (GCC) for more than 50 years, PepsiCo International markets and manufactures products, which include Pepsi Cola, Mirinda, 7UP, Mountain Dew, Tropicana and Aquafina.
Media contacts:
ESPN X Games
Alex Rozis
Phone: +1 802 236 5057
ESPN International
Damion Potter
Phone: +44 208 222 2104
TTL Advertising
Reem Haroun
Phone: +971 4 347 2735
Fax: +971 4 341 7104
TTL Advertising
Rana Sukkarieh
Phone: +971 50 568 0852
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