Dubai Festival City hosts ESPN X Games Dubai 2007

Festival Centre, the world-class waterfront retail resort and the heart of Dubai Festival City, will be hosting ESPN X Games Dubai to be held from 6-8 December, 2007.

United Arab Emirates: Wednesday, November 14 - 2007 at 13:46
PRESS RELEASE

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This marks the third consecutive year this exciting sports event will be held in the United Arab Emirates.

Featuring many of the world's top action sports athletes such as BMX stars Simon Tabron (GBR) Van Homan (USA); X Games Skateboard medalist Mathias Ringstrom (SWE); X Games Moto X gold medalist Chuck Carothers (USA); Alex Medvedev (GER) and Abrahim Wadhai (UAE).

This year's event will no longer just be an exhibition. For the first time in Dubai, athletes will compete for medals and prize money. Last year's event drew more than 27,000 action sports enthusiasts and city officials and ESPN look forward to welcoming another huge crowd this year. Ticket information will be forthcoming.

Together with presenting sponsor, PepsiCo's Mountain Dew brand, the event will also be supported by official car partner Dodge and Playstation.

'The X Games is a riveting sports event and we are thrilled to be hosting it at Dubai Festival City for the first time,' enthused Tom Miles, Senior General Manager Retail, Dubai Festival City. 'We are looking forward to a successful Dubai X Games and we are delighted to be able to bring the action and excitement straight to our guests.'

During the X Games, sports enthusiasts can find the latest sports attire and accessories at Festival Centre's wide selection of sports stores such as Billabong, Converse, Oxbow, Puma, Rage, Sketchers, Sun & Sand Sports, Adidas and Quicksilver.

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Notes and media contacts

Details and a list of scheduled athletes for ESPN X Games Dubai will be forthcoming on www.xgamesdubai.com for the public and www.espneventmedia.com for media.

About Dubai Festival City

Dubai Festival City is an Al-Futtaim Group Real Estate development project. Al-Futtaim Group Real Estate is part of Al-Futtaim Group, one of the region's most progressive businesses with more than 80 years operating experience in Asia, Africa and Europe. Dubai Festival City is a world-class waterfront mixed-use urban community encompassing the finest, easily accessible shopping, dining, entertainment, homes, schools, hotels, offices and leisure in one place.

Dubai Festival City covers 1300 acres and stretches 3 kilometres along the historic Dubai Creek. It epitomises the thriving and visionary spirit of Dubai. This self-contained metropolis will be the centrepiece of the new Dubai - a progressive urban community offering a lifestyle unmatched in terms of luxury, comfort, exclusivity, convenience, and value.

Festival Centre, a landmark 2.8 million square foot urban retail resort forms the epicentre of Dubai Festival City and promises to be one of the UAE's most exciting retail, dining and leisure attractions. Festival Centre offers an unsurpassed selection of international and local retail brands, an eclectic mix of restaurants and cafés, including the largest al fresco dining experience in the UAE, as well as a rich variety of entertainment options all within an architectural masterpiece. The shopping centre is connected via the Marina Promenade to three international hotels, an Event Centre and the luxury Festival Marina which will dramatically transform the retail and tourism landscape of Dubai.

In addition Dubai Festival City comprises 8 international hotels, residential communities, two international schools, business parks, automotive showrooms, an 18-hole championship golf course and Four Seasons Golf Club.

ABOUT ESPN's X GAMES FRANCHISE
ESPN, The Worldwide Leader in Action Sports, first developed its X Games franchise in 1995. Today, the X Games and Winter X Games are the biggest action sports events in the world. Part of ESPN Content Development, X Games, and Winter X Games are just some of the original action sports programming currently shown on ESPN and ESPN2. The brand has also grown to include international X Games events, EXPN.com, and various X Games-branded retail products.

For more information, please contact:

Irina Ionascu
PR & Media Relations Executive
Dubai Festival City LLC
P O Box 49776
Dubai - United Arab Emirates
Telephone: +971 4 3344930
Fax: +971 4 3344923/33

Rania Helmy
Account Manager
Gulf Hill & Knowlton
Direct Line: +971 4 4055637
Tel: +971 4 2136409
Fax: +971 4 2325667

Posted by Lara Lynn Golden, News Editor
Wednesday, November 14 - 2007 at 13:46 UAE local time (GMT+4)

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