Greg Norman launches the most exclusive car in the world

Available only to those who purchase homes at Fireside by Greg Norman, Jumeirah Golf Estates' most exclusive residential enclave, the vehicle was unveiled today in conjunction with the Dubai Motor Show at a press conference hosted by Greg Norman and Phil Popham, Managing Director of Land Rover.

The vehicle, which boasts unique body styling, a proprietary interior and custom trim, was developed by Greg Norman in close collaboration with Range Rover's design and engineering team in Dubai.

The Greg Norman Limited Edition Range Rover Sport is the latest achievement in customisation for the two-time Open Champion, who is recognised for his design accomplishments in golf courses, apparel, restaurants and luxury residences, such as Fireside by Greg Norman at Jumeirah Golf Estates.

Fireside by Greg Norman, will feature Jumeirah Golf Estates' most exclusive and luxurious homes, representing a stunning collection of sixty six expertly designed and decorated villas. Each residence comes with the Greg Norman Limited Edition Range Rover Sport.

In a unique collaboration, homeowners may choose between five different interior designs, exclusively created by the Contract Division of B&B Italia, the leading Italian interior design firm.

The community, consisting of 66 signature-design homes, will set new standards in luxurious living in the Gulf. Each home will have between 10,000 and 12,000 square feet of living space, with expansive views of Greg Norman's Fire golf course.

Greg Norman said "Through my development company, I've had the pleasure of creating branded real estate around the world adjacent to many of my premier golf course designs. With Fireside, we have taken our product offering to the next level, and I am pleased to borrow on my existing relationship with Land Rover to develop a limited edition vehicle for the homeowners. I'm confident Fireside residents will enjoy driving these vehicles as much as I have enjoyed designing them."

Phil Popham, Managing Director of Land Rover, said "For three years Greg Norman has played an ambassadorial role for Land Rover, and when he first presented the idea of developing a limited edition vehicle for Fireside, we saw it as a great opportunity to combine his vision with our engineering talents to create an exclusive vehicle for this project. He has been hands-on throughout - working closely with the Land Rover team. We are all delighted with the end result.

David Spencer, Chief Executive of Leisurecorp, the company behind Jumeirah Golf Estates, said "We always knew we wanted to provide Fireside residents with something extra. The collaboration between Greg and Land Rover was a natural extension of the Fireside brand - and it embodies the quality, creativity and world leading design elements that go into every aspect of our work on Jumeirah Golf Estates."