Cellucom and Sony Ericsson co-partner in dealer's meet

The Cellucom Priority Dealer's (CPD) programme is a unique initiative driven by the mobility solutions provider. Primarily focusing on dealers, it facilitates a smooth and uninterrupted distribution supplying chain arrangement. CPD provides significant economies to selected dealers graded according to established standards and benchmarks for evaluation and encompasses all the ingredients of a loyalty program providing value-adds to both the dealer, in the form of warranty and service support, training, sales aid, merchandising and Point of Sale materials.

The programme's distribution network continuously spreads its reach and penetration across major hypermarkets, power retailers, and CPD dealers and has been an instant success in the UAE and is receiving positive response across other GCC countries like Bahrain, Oman, and Kuwait as well. The 'just in time' feature and attractive benefits of the programme works positively for dealers which otherwise end up purchasing handsets from the grey market thereby involving themselves in unnecessary travails.

Cellucom's contribution to the synergy of the CPD program is bolstered by dedicating exclusive shelf space for Sony Ericsson; constant feedback to the sales force and selling at recommended prices, thereby recording healthy margins and avoiding unfair competition and pricing issues.

'With the launch and tremendous success of the CPD program, Cellucom's mission of reaching out to the entire customer base of dealers has been accomplished in the most positive and exuberant manner. The team at Cellucom is committed to provide excellent service in terms of fast supply, competitive pricing, after-sales customer care, promotion and advice it's trusted partners (CPD dealers). We look forward to cascading additional benefits and support to our dealers in times to come' said Arun Nagar, CEO and Managing Director, Cellucom.

'The CPD program has helped Sony Ericsson immensely as a brand to spread its reach across all segments of the market. With the excellent network opportunity provided by Cellucom, the programme is successfully operational with excellent results and feedback from dealers and end-customers. We look forward to this endearing association with an organization of Cellucom's repute and wish to leverage this unique opportunity further,' related Husni El- Assi, General Manager, Middle East and Africa, Sony Ericsson Middle East.