On-line registration for this special collection of homes starts on November 14.
The Platinum Collection of homes - chosen from various residential developments within the mega-project - are a celebration of the luxury lifestyle assured by Downtown Burj Dubai and have an array of amenities including health & fitness facilities, high-end retail outlets, swimming pools and children's play areas. They are also in easy access of Downtown Burj Dubai's commercial components, and have smooth connectivity to Sheikh Zayed Road. Some of the homes open to direct views of Burj Dubai.
The Platinum Collection of homes will be released for sale on November 17 at The Palace Hotel, Old Town, a new luxury hotel that has opened in Downtown Burj Dubai. All homes are characterised by modern finishes and elegant fittings, and have smart home technology and superb entertainment and telecom connectivity.
'The homes we have chosen for the Platinum Collection are defined by superior standards of product quality, and highlight luxury living within Downtown Burj Dubai,' said Saif Al Mansoori, Sales Director of Emaar Properties. 'They will appeal to the growing number of discerning buyers, who desire a truly different home experience.'
The Platinum Collection includes homes of varying designs and architecture. Some have high ceilings, others celebrate Arabian architectural elements, and some highlight the elements of space and light through design ingenuity.
Shopping, leisure and entertainment options within close proximity to Emaar's Platinum Collection units include The Dubai Mall, one of the world's largest shopping and entertainment destinations, and the various entertainment and shopping outlets that line the Burj Dubai Boulevard.
Downtown Burj Dubai is Emaar's flagship project and is a mixed-use 500-acre community combining commercial, residential, hotel, entertainment, shopping and leisure outlets in open green spaces dotted with lakes and other water features. Several homes have been handed over to customers, and three luxury hotels are already functioning within the downtown development.
Emaar unveils 'Platinum Collection' of high-end residences in Downtown Burj Dubai
Emaar Properties is hosting a special sales roll-out of its 'Platinum Collection' of high-end homes within Downtown Burj Dubai. The sales is a rare opportunity to buy a luxury home in Dubai's up-and-coming downtown with several financial institutions offering easy home finance options.
- United Arab Emirates: Wednesday, November 14 - 2007 at 16:05
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About Emaar Properties PJSCEmaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Emaar has highlighted its remarkable global growth by debuting on the Financial Times Global 500 ranking, which provides an annual snapshot of the world's largest companies. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and finance, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, the world's tallest building and free-standing structure, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing the US$26.6 billion King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company.
For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969
Fax: (+971 4) 335 6080
Posted by Medilyn Manibo, Assistant News EditorWednesday, November 14 - 2007 at 16:05 UAE local time (GMT+4)
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