O2 Marketing Communications appointed to promote leading real estate project

One of the grandest real estate projects in the Gulf, Durrat Al Bahrain Marina is the joint venture of Al Khaleej Development Company (Tameer) and Durrat Al Bahrain. Designed to be the most exquisite marina in the Gulf, it will boast state-of-the-art luxuries like waterfront cafes, elegant restaurants, promenades, retail gallerias, and lavish resorts with 4,000 residential units, destined to be a prevailing tourist attraction.

Al Khaleej Development Company (Tameer) is recognized as one of the leading real estate developers in the Gulf. With a long list of housing and industrial projects to its name, including the renowned Bahrain Investment Wharf and Tala Island, it is clear that Durrat Al Bahrain Marina will not disappoint.

The signing ceremony took place in Seef Tower, appointing O2 Marketing Communications as the chosen agency to execute all the Marketing and PR strategies for Durrat Al Bahrain Marina. Mr. Ahmad Al Qattan, Board member of Marina Durrat Al Bahrain & Vice Chairman of Al Khaleej Development (Tameer), and Mr. Mohammed Johmani, Managing Director of O2 Marketing Communications, eagerly signed this appointment, decreeing O2 as the official marketing and PR representative of this key project. With the top executives from Durrat Al Bahrain Marina in attendance, including Mr. Majid Al-Khan, Board member, Mr. Othman Janahi, Chief of Investment Officer and Yasir Al Hammadi, Communications & PR Manager, the ceremony was a successful event.

Based on the agreement, O2 Marketing Communications will launch an extensive marketing and promotional campaign to market the Durrat Al Bahrain Marina project internationally, through comprehensive media channels including satellite TV, newspapers and magazines. All marketing and PR strategies will be based on thorough market research to effectively and brilliantly launch the marina project to eminence.

Commenting on the agreement, Ahmad Al Qattan, Durrat Al Bahrain Marina board member said, 'O2 Marketing Communications was selected to handle the promotional and marketing undertakings of the project due to their exceptional, steadfast reputation and tremendous successes in the field of communications and marketing. O2 has successfully launched a number of big companies in the region to stardom, including its winning PR campaign for Bahrain Investment Wharf. It succeeded in selling nearly the entire project within one year, because of their targeted, research-oriented approach. This campaign earned them the title 'Best Public Relations Agency' at the 2007 CNBC Arabian Property Awards.'

Mr. Mohammed Johmani, Managing Director of O2 Marketing Communications said,

'O2 Marketing Communications is definitely up to the challenge to achieve Durrat Al Bahrain Marina's ambitious objectives. We are very excited about this undertaking, and all of us at O2 look forward to working with Durrat Al Bahrain Marina to come up with a comprehensive, bullet proof marketing and PR plan that will bolster its reputation and propel the marina to world recognition. Scientific research guides all our plans so that we can execute highly targeted marketing strategies. At O2 we have a winning team of young, vibrant marketing specialists. We are very confident in their abilities; they are experienced, ambitious and incredibly creative.'

He concluded by expressing his satisfaction in taking on such a large-scale project that will have a major, positive impact on the economy of Bahrain. He pledged that his agency, O2 Marketing Communications will fight tooth and nail to guarantee immense marketing and PR success of Durrat Al Bahrain Marina.