Middle East Aston Martin wins 'Car of the Year' award for its V8 Vantage Sportshift
- United Arab Emirates: Saturday, November 17 - 2007 at 11:08
- PRESS RELEASE
Middle East Aston Martin, the distributor of Aston Martin in the Middle East, has scooped two awards at the inaugural Car Middle East Awards 2007, including 'Coupe/Sportscar of the Year' and the coveted 'Car Of The Year' for the Aston Martin V8 Vantage Sportshift.
The Aston Martin V8 Vantage Sportshift took the prestigious overall Car of the Year accolade after CAR ME judges spent 12 grueling months driving over 350 cars, over a combined distance of 250,000km, before finally whittling down the entries to a total of 20 winners across five separate categories....along with the Car of the Year award.
The magazine differentiated its awards from others in the market by focusing on luxury, lifestyle and performance motoring and selected cars on the following criteria: desirability; style/image; driver involvement; innovation/engineering; quality; market positioning and relevance to the Middle East market.
Promising a completely unbiased and genuine process of carefully considered selection, one of six judges, Noel Ebdon, Contributing Editor, CAR Middle East, said of the Aston Martin V8 Vantage Sportshift: "Superstar looks, sensational performance, now combined with everyday usability, puts this gorgeous baby Aston at the top of the judges' lists!"
Aston Martin first unveiled the V8 Vantage Coupe in 2005 with first customer deliveries made later that year. First shown as a concept car at the 2003 North American International Auto Show in Detroit, the Vantage caused a worldwide sensation as it allows Aston Martin to enter a new sector of the premium sports car market with a genuine alternative to other cars that are currently on offer.
Described as "the more affordable" Aston Martin, its design and agility helped widen Aston Martin's appeal, taking the company into a new sector of the market and attracting younger customers to the marque whilst retaining all the hand-built bespoke attributes for which Aston Martin is renowned.
The Vantage is offered with two transmission alternatives. As standard is the fast-shifting, six-speed Graziano conventional stick-shift manual gearbox, with ratios perfectly matched to the performance of the V8 engine.
This is joined by Aston Martin's new Sportshift automated manual transmission - an ultra-quick system that provides the driver with heightened precision via fingertip control of gear changes using paddles to progress smoothly and swiftly through the ratios and the transmission alternative that caught the attention of the judges.
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Emma Hamilton
PR & Marketing Manager
Middle East Aston Martin
Tel: 9714 3300999
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Posted by Medilyn Manibo, Assistant News Editor



