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Monday, November 9 - 2009

Thousands of visitors celebrate World Diabetes Day with a carnival celebration at Dubai's Ibn Battuta Mall

  • United Arab Emirates: Sunday, November 18 - 2007 at 12:00
  • PRESS RELEASE

Thousands of visitors united to raise the awareness of diabetes in the UAE at Ibn Battuta Mall on November 14, celebrating the first United Nations World Diabetes Day with a spectacular carnival in China Court.

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  • World Diabetes Day carnival celebration at Dubai's Ibn Battuta Mall.
    World Diabetes Day carnival celebration at Dubai's Ibn Battuta Mall.
The theme of this year's World Diabetes Day campaign was diabetes in children and adolescents and to highlight the awareness of the disease, exciting performances by clowns, magicians, stilt walkers, jugglers and drummers entertained crowds who gathered at the mall.
Sandy Mercer, Head of Marketing Nakheel Retail, commented: "Diabetes affects nearly one in five of the UAE population and Ibn Battuta Mall is spreading the message of education, prevention and treatment to bring diabetes out of the shadows.

"Children are not spared from this global epidemic; type 1 diabetes is growing by 3% per year in children and adolescents at an alarming 5% per year among pre-school children. It is estimated that 70,000 children under 15 develop type 1 diabetes each year which is almost 200 children a day," Sandy Mercer continued.
More than 100 fitness enthusiasts also participated in a heart-racing three hour spin session -marathon in China Court, hosted by twelve of the leading Fitness First instructors in the region to enforce the importance of an active lifestyle to prevent diabetes.

A huge blue World Diabetes logo was also placed around the court, with visitors standing on the outline to form a human circle, symbolising life and earth and the blue representing the colour of the United Nations flag, which reflects the sky that unites all nations. The human circle signified the unity of the global diabetes community in response to the current diabetes epidemic.

To add to the excitement, special international guest, US actor Chris Williams (an advocate of the American Diabetes Association and brother of Vanessa Williams from Ugly Betty), was present to show his support for the disease, which has sadly affected members of his own family.
Chris Williams, of hit US TV series 24, Curb Your Enthusiasm and Californication, also drew the winner of the Kia Sportage, from ballots received when purchasing a Dhs 10 Unite for Diabetes fundraising bracelet. Mr Mourtada Ahmad Bahadori was in the mall when his name was announced and was delighted to receive his prize from the actor.

All proceeds from the car raffle went to the UAE's National Diabetes Committee to further help combat the silent epidemic, which is sweeping across the Emirates.

Ibn Battuta Mall began its Diabetes Awareness Campaign in September, educating the community about the disease and helping people to identify early warning signs. The successful campaign also saw the co-sponsorship of the "Jewels of Arabia" challenge, an inspiring journey to Jordan, made by 16 UAE-based adventurers, who stretched their physical and mental abilities to help alert the nation to the disease affecting their own population.

In October, Ibn Battuta Mall's 'Unite for Diabetes Awareness Centre' was created by Dr Mariam Matar, Assistant Undersecretary, Public Health and Primary Health Care, Ministry of Health and Chairwoman of the National Diabetes Committee, Colin Fenton, Mall Manager Ibn Battuta Mall and Advet Bhambhani, CEO of Jebel Ali Hospital. The centre offers complimentary services and diabetes testing for all visitors, including free blood sugar, blood pressure and body mass index check up services, performed by experienced health professionals from Jebel Ali Hospital.

The Ibn Battuta Mall Diabetes Awareness Campaign forms part of the mall's annual commitment to raise the awareness of different causes of the disease in the UAE and emphasises the importance of a healthy, active lifestyle and early diagnosis to help save lives.
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Notes and media contacts

Press Contact:
Emma Scanlan - d'Events PR
Tel: +9714 331 1104
Fax: +9714 331 6612

About Ibn Battuta Mall
Ibn Battuta Mall is located adjacent to Sheikh Zayed Road between Interchanges 5 and 6. The Mall combines retail, entertainment, restaurant and family activities all within a uniquely themed environment. The inspiration for the theme of Ibn Battuta Mall is the travels of the legendary Arab explorer Ibn Battuta. The unique design of the shopping mall and separately themed courts are based on his travels through Asia and the Middle East.
Each of the six courts is themed on a country and a shopping zone to reflect Ibn Battuta's travels through Andalusia, Tunisia, Egypt, Persia, India and China. The spacious Mall, covering an area of 1.2 million square feet, offers a charming mix of shopping outlets, specialty shops, restaurants, a hypermarket and a cinema Megaplex featuring the UAE's first IMAX theatre. Parking space has been allocated for more than 5,000 cars, taking the total site space up to 5.4 million square feet.
For more information please visit: www.ibnbattutamall.com

About World Diabetes Day
On December 20 2006, the General Assembly of the United Nations passed a landmark resolution recognizing diabetes as a chronic, debilitating and costly disease. The Resolution designates World Diabetes Day as a United Nations Day to be observed every year starting in 2007.

The UN Resolution makes World Diabetes Day stronger than ever and provides the opportunity for a significant increase in the visibility of the campaign and an increase in government and media participation on or around November 14. The Resolution will ensure even greater reach for awareness-raising activities throughout the diabetes world.

The theme of this year's World Diabetes Day campaign is Diabetes in Children and Adolescents. Diabetes is one of the most common chronic diseases of childhood. It can strike children at any age, including pre-school children and even toddlers. Yet diabetes in children is often diagnosed late, when the child has diabetic ketoacidosis (DKA), or it is misdiagnosed completely. In many parts of the world, insulin, the main life-saving medication that children with diabetes need to survive, is not available (or is available but remains inaccessible for reasons of economy, geography or constraints on supply). As a consequence, many children die of diabetes, particularly in low and middle-income countries. Those closest to the child - family, school staff, family doctor - may not be aware of the ominous signs. The World Diabetes Day 2007 and 2008 campaigns set out to challenge this and firmly establish the message that 'no child should die of diabetes'.

For more information please visit www.idf.org

About Diabetes
Diabetes is a disease in which the body does not produce or properly use insulin, a hormone needed to convert sugar, starches and other food into energy needed for daily life. The cause of diabetes continues to be a mystery, although both genetics and environmental factors such as obesity and lack of exercise play large roles.
Diabetes often goes undiagnosed because many of its symptoms seem so harmless. Recent studies indicate that the early detection of diabetes symptoms and treatment can decrease the chance of developing the complications of diabetes.
Some diabetes symptoms include frequent urination, excessive thirst, extreme hunger, unusual weight loss, increased fatigue, irritability and blurry vision.

For more information, please visit www.idf.org

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