Office Exhibition to host APID Seminar with prominent US coach

Notes and media contacts

About Fred Berns:
Fred Berns is among the biggest names in the business of interior design. He's the only sales and marketing coach, author and professional speaker who trains design trade professionals worldwide on how to use self-promotion to dramatically increase sales and profits.

Berns presents sales and marketing programs at design centers, marts and conferences around the world. He has been a featured speaker at the International Window Coverings Expo; Neocon events; the High Point Market; Surfaces; design symposiums; home and design expos; furniture, gift and accessory shows; and national conferences of such groups as ASID, NKBA, and IFDA. He has also worked with several national home interior franchise organizations.

About APID:
The Association of Professional Interior Designers (APID) has been formed to represent professional interior designers in the Gulf region. APID promotes the highest professional ideals of Interior Design to client bodies, whether governmental or private sectors, to industry, to its membership, and to society.
APID now its first year of founding aims to have its presence in all the countries of the Middle East. It aims to provide a platform for education and development within the design community through conferences, seminars, exhibitions and competitions.

About The Office Exhibition
The Office Exhibition now being held from 4th - 6th February 2008 is open to trade visitors and will be held at the Dubai International Exhibition Centre, from 11am - 7pm daily.

The Office Exhibition is the Gulf region's flagship office furniture, interiors and design event. Featuring exclusive product launches, cutting edge developments and innovative design from world-renowned manufacturers and distributors.

Be kept in the know at our Workplace Freedom Seminars, where leading global specialists will share their knowledge and expertise on workplace related developments. Hosted by Cityspace, the region's leading workplace solutions provider.

About DMG world media
An international exhibition and publishing company, DMG world media Ltd produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports.

DMG world media employs more than 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, Brazil, the United Kingdom, France, the Middle East, China, Australia and New Zealand. DMG world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom.

For more information please call:
Khalil Majdalawi
Account Manager PR
Tamra-C2
Tel: 295 1177
Fax: 295 1188
Mob: 050-7322410
P.O.Box: 2642, Dubai, UAE