Schimel who has a long and varied career in the fashion industry undertook a number of meetings which will facilitate the opening of new stores across the Emirates and further expand the global footprint of the Zilli brand.
Currently Zilli, which forms part of the luxury portfolio of BinHendi Enterprises has two stores in Dubai - one is situated in BinHendi Avenue in Deira City Centre and one at Wafi City. Plans are afoot to open a further outlet in the new Dubai Mall and meetings were held with the mall's management, Emaar, as part of his Dubai visit.
Mr Schimel is an ardent admirer of the Emirate of Dubai and all it has achieved and he commented: "I love being here in Dubai; the place has so much energy and a great vibe and is making phenomenal progress in so many ways. The growth of the fashion industry here is particularly impressive and Dubai is a market in which luxury brands can really thrive. I am very excited about the opportunities here to develop the Zilli brand."
Mohi-Din Bin Hendi, President of BinHendi Enterprises, said : "We are delighted to welcome Alain Schimel to Dubai as our guest. It is always a pleasure to receive the ambassadors of our brands, particularly one as legendary and experienced as Mr Schimel. It is a great honour to have the Zilli brand in our portfolio and we look forward to working with the Zilli team in developing their business across the UAE."
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Leading French men's fashion icon visits Dubai to discuss expansion plans
- United Arab Emirates: Thursday, November 15 - 2007 at 14:31
- PRESS RELEASE
Alain Schimel, the creator and owner of Zilli, the leading French brand for luxury menswear recently undertook a visit to Dubai to discuss his expansion strategy in the UAE.
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About BinHendi EnterprisesBinHendi Enterprises is a Dubai-based company in its 32nd year of operation specializing in retail businesses, named after President and Founder, Mr. Mohi-Din BinHendi. Well-known for fashion and food retail, BinHendi Enterprises has successfully introduced more than 60 prestigious international brands to the UAE, and has a rapidly-growing portfolio of own-brand dining concepts. BinHendi Enterprises has operations in the UAE, GCC and India and employs more than 3000 people.
About Zilli
ZILLI has never been a follower of fashion. ZILLI originated a style. The ZILLI fashion house was the first to design an elegant leather jacket, now a hallmark of modern style, which has come to symbolize Sport Chic. ZILLI's designers live for the men they dress. Be they European, Slav, Middle Eastern or Asian, men look to the ZILLI brand for its unique, singular style which upholds the finest traditions in men's tailoring. This exceptional expertise gives creative freedom from the established codes.
The people who work for ZILLI find their inspiration in the quest for a fluid cut which gives depth to the design and reveals the quintessence of the skins, the raw material of luxury sportswear. In a world where luxury products are increasingly in demand, ZILLI has dedicated itself to quality and preserving time-honored skills by including in its collections new lines of accessories, made by top craftsmen, some of whom have developed integrated workshops within the company.
Posted by Lara Lynn Golden, News EditorThursday, November 15 - 2007 at 14:31 UAE local time (GMT+4)
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