Dubai Healthcare City opens doors to alternative medicine therapy

Dubai Healthcare City, a member of Tatweer today announced it has set up a high profile Complementary & Alternative Medicine (CAM) Council, the first of its kind in the Middle East.

  • United Arab Emirates: Monday, November 19 - 2007 at 12:39
  • PRESS RELEASE



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The council set up by DHCC's Center for Planning and Quality (CPQ) will be led by prominent alternative medicine practitioners, responsible for licensing CAM professionals under specific rules and regulations as well as its other regulatory functions.

Ahmad Sharaf, Senior Vice President, Healthcare and Energy, Tatweer, said:

'In its endeavour to offer world-class healthcare services, DHCC has opened its doors to alternative medicine therapy, which is gaining wide acceptance worldwide. With this, DHCC further reiterates its commitment to provide a balanced combination of traditional and modern medicine while catering to a larger segment of the community.'



CAM considers health a harmonious balancing of the mind and body. It is a holistic approach to healing that deals with the physical, mental, emotional and spiritual aspects of a person in totality. According to the World Health Organization, interest in CAM has grown considerably in many developed countries during the last decade. Its phenomenal global impact has prompted several major universities worldwide to set up alternative medicine educational centers.

Dr. Muhadditha Al-Hashimi, CEO, Dubai Healthcare City, said: 'The establishment of the Complementary & Alternative Medicine Council is our response to global trends, reflecting the growing popularity of alternative medicine and traditional practices. The council also demonstrates DHCC's efforts to operate on the global level as an efficient and leading market player.'

Dr. Ayesha Abdullah, Chief Executive Officer, Center of Healthcare Planning and Quality, said: 'The use of these alternative therapies is growing. A survey by the National Center for Complementary and Alternative Medicine, part of the National Institutes of Health in the United States, has stated that in 2002, more than 36% of the Americans used one form or the other of alternative therapy during the preceding 12 months, while nearly 50% had availed of these therapies at some point in their lifetime.'

The results of market survey conducted recently in Dubai generated almost identical numbers at 28% and 48% respectively in 2006. The same study concluded that 55% of the public prefer the implementation of formal regulations for CAM to increase public confidence and wider use.

'There is an obvious need to regulate this market to assure quality and safety. CPQ is proud to be the pioneer in developing CAM regulations with the establishment of the CAM Council, which is unique to this region,' added Dr Abdullah.

The five-member council overseeing DHCC's CAM will commence work in the last quarter of 2007. Led by Dr. Andrew Weil as Chairman of the Council, it will include Teresa Hale, Dr. David Riley, Dr. Nishiti Joshi and Dr. Andrew Jeon, as its members.

Dr. Andrew Weil is one of America's leading practitioners in CAM. He is Director of Program in Integrative Medicine at the University of Arizona. He is also the founder of the 'Foundation for Integrative Medicine' and Editor-in-Chief of the journal Integrative Medicine. He has authored several books on the subject.

Teresa Hale is a nutritionist, and the Founder and Managing Director of the famous Hale Clinic in London. Dr. David Riley specializes in Homeopathy, and is a clinical associate professor at the University of New Mexico Medical School. He is also the Editor-in-Chief of EXPLORE, a journal of science and healing. Dr. Nishiti Joshi is a CAM specialist and the founder of the renowned Joshi Clinic in London, while Dr. Andrew Jeon is the Executive Vice-President and Chief Operating Officer of Harvard Medical International.




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About Dubai Healthcare City
Dubai Healthcare City (DHCC) was launched in November 2002 to fill the gap between Europe and South East Asia by establishing a regional gateway for customers and patients to receive world-class healthcare and to enjoy first class medical and wellness services.
Dubai Healthcare City aims to establish a distinctive regional hub providing developed healthcare services, and advance health related educational programs and scientific research in the Middle East. DHCC seeks to acquire a number of authorities and international corporations specialized in providing healthcare, education, services and research, whilst positioning itself within Dubai, and mutually benefiting from the professional collaboration provided.
DHCC is made up of a core Academic Medical Centre (AMC) comprising Harvard Medical School Dubai Centre (HMSDC), Institute for Postgraduate Education and Medical research, a University Hospital (UH) and the Dubai Harvard Foundation for Medical research (DHFMR). Complementing the AMC, DHCC has Medical and Wellness Clusters of world-class private healthcare institutions. Some of the other renowned partners who have joined DHCC are Mayo Clinic, AstraZeneca, Harvard Medical International, Dr. Sulaiman Al Habib Medical Centre, the American Academy of Cosmetic Surgery, Consultant Physicians (AUB), Fresenius Medical Care, Novo Nordisk, Novartis, BU Dental, Moorfields Eye Hospital, The City Hospital, Great Ormond Street Hospital for Children NHS Trust, Wyeth, Smith & Nephew, Sanofi Aventis, Swiss Academy of Scientific Acupuncture, Yateem Group, Dragger Medical, Alvi Armani, Dr. Nicolas & ASP and the German Heart Center.

About Tatweer:
Launched in December 2005 Tatweer is one the region's most promising enterprises and a Member of Dubai Holding. It owns market-leading companies and managing an ambitious business development plan.

Its current portfolio is divided into Energy & Healthcare, Tourism & Entertainment, Industry & Knowledge. Its entities are Dubai Healthcare City, the region's hub for world-class quality healthcare services; Mizin, one of the most advanced real estate companies in the region; 'The Tiger Woods - Dubai' an exclusive golf community that will include a Tiger Woods designed Golf Course; Dubailand, one of the biggest leisure, entertainment and tourism destinations in the Middle East region; Dubai Industrial City, an industrial township to develop Dubai as a leading manufacturing hub; Bawadi, the world's leading hospitality and entertainment project bringing 31 hotels and more than 29,000 hotel rooms; Dubai Energy, investing in regional and global energy opportunities and building a diversified investment portfolio; Dubai Mercantile Exchange, the first commodity futures exchange in the Middle East; Global Village, which brings together 160 different countries showcasing myriad cultures; and Moutamarat, the first Arab initiative organizing research-based conferences and exhibitions.

A Member of Dubai Holding, Tatweer and its entities will continue to consolidate a group of life-improving industries. In addition, it has pioneered the market with joint venture initiatives with leading companies such as the New York Mercantile Exchange or the Saudi Research and Publishing Company.

Tatweer will continuously strive for world-class performance implementing leadership development to drive and sustain business excellence, quality and high performance.

Center for Healthcare Planning & Quality (CPQ)

The Center for Healthcare Planning & Quality (CPQ) is the joint endeavor of DHCC and its strategic collaborator Harvard Medical International (HMI) to attain highest international standards of healthcare delivery. Through planning, regulation and quality improvement initiatives in partnership with key stakeholders, CPQ aims to become a leading center of excellence in the region. CPQ ensures that DHCC has the right clinical services mix to meet patient needs, demands and expectations.
International best practices are utilized by ensuring the Licensing of healthcare professionals and facilities, Quality standards for healthcare practice, development of rules and regulations governing clinical practice, Complementary & Alternative Medicine (CAM) Regulations, Health Information Reporting and Analysis System (HIRAS) and Customer Feedback Unit that ensures the highest levels of customer satisfaction.

For further information, please contact:
Agency:
Maya El-Hachem
Account Manager
Jiwin the Public Relations Arm
Of Dubai Press Club
Phone: +971-4-3692925
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Monday, November 19 - 2007 at 12:39 UAE local time (GMT+4)

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