Liali Jewellery's Memories diamond collection gets the nod of International Gemological Institute

The International Gemological Institute (IGI) of Dubai, one of the world's highly respected diamond certification organizations, has declared all diamonds in the entire line as authentic.

The Memories extravaganza was attended by A-listers and members of the press which was recently held at Radisson SAS Hotel in Dubai Media City. The highlight of the event was a presentation of select jewellery pieces from the collection which offered a visual feast to guests and was followed by a lively Q&A session with diamond experts from IGI.

Raed Ahmed Baker, Chairman of Liali Jewellery, explained,

"Each jewellery piece in the Memories collection is meticulously designed and manufactured in-house by our pool of master craftsmen and designers. The IGI certification gives our clientele the best value for their investment and saves them precious time in verifying if indeed their jewels are genuine."

"The classic designs of Memories are meant to be cherished and enjoyed for a long time and we are very pleased to inform everyone that there is now a collection which you can always rely on in terms of design, craftsmanship and quality. Diamond lovers can own Memories without any misgivings because each piece will carry an IGI certificate. The collection reveals how to be creative with fashion while retaining individual style. With each piece certified by IGI, even the most rigid diamond shopper can buy this collection with complete peace of mind."

Memories, whose name is association with important occasions in one's lifetime and inspired by the timeless beauty of diamonds, is perfect for accentuating every woman's wardrobe. It combines white gold with the choicest white diamonds and offers a spread of exquisitely-crafted necklaces, rings, earrings, and bracelets. The inspiring range makes a statement with eye-catching individual solitaire of 0.5 carats and above diamonds, allowing customers to choose a single piece or the full set for maximum effect.

Admiring Liali Jewellery's efforts, Benoit Scheyvaerts, Managing Director of IGI, Dubai, and one of the dignitaries present during the event, said: "Diamond jewellery represents eternal love and it is always an ideal gift for loved ones. However, buying diamonds can be difficult as not all sales personnel are knowledgeable to give you proper information. But Liali has resolved this problem for its customers by ensuring that each piece sold at their outlets is certified by IGI. With this scheme, shoppers are assured that they are buying genuine and certified diamonds. Thus Liali customers will have the privilege of buying jewellery of outstanding quality and value which is now also based on IGI's standardised grading scale."

The high spirited event saw a whole lot of fashionistas among the eclectic turnout at the event where ladies were attired in the most stunning outfits with distinctive accessories, and men in finely tailored garments. It introduced suave fashion appreciation to the style conscious in the country, who have yet to experience what genuinely crafted fashion jewellery has to offer.

Firmly established as one of the country's preferred jewellers, Liali introduced its Memories jewels which have an unsurpassed array of quality products at exceptional value. The line will appeal to ladies with impeccable taste due to its stunning simplicity and versatility.
The certificate will map out all the diamond's recognisable and individual characteristics. Each certificate will include information on the 4Cs of diamond in that piece. The stunning Memories diamond collection is now available at select outlets of Liali Jewellery across Dubai.