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The trip was a gesture of appreciation to employees, said Rafik El Toukhi, President Middle East Business Unit for Coca-Cola, who hosted the event.
'We are dedicated to inspiring our employees, because it is the Coke way of life to enjoy what you do every day, and in every way you can. We constantly look for ways to motivate people and to demonstrate our appreciation for their skill and dedication. Our people are the reason we are the most recognizable consumer brand in the world, and we believe in investing in people as much if not more than investing in infrastructure, technology or marketing. People are our main focus,' Mr. El Toukhi said.
Coca-Cola Middle East is headquartered in the Kingdom of Bahrain.
Coca-Cola rewards top Middle East employees
In line with Coca-Cola's Human Relations strategy, Coca-Cola Middle East flew its leadership team to Barcelona, Spain, to take part in a leadership skill training course.
- Bahrain: Tuesday, November 20 - 2007 at 09:14
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The Coca-Cola Company operates in over 200 countries with a mission to refresh the world (in mind, body and spirit) to inspire moments of optimism through its brand and actions, thus creating value and making a difference. The Coca-Cola foundation, the Company's philanthropic arm, supports programs that help improve quality of life in the community and enhance individual opportunity through education. Along with Coca-Cola, recognized as the world's best-known brand, the company markets four of the world's top five soft drink brands, including Coca-Cola Light, Fanta and Sprite, as well as marketing a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sport drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy more than one billion servings of Coca-Cola beverages every day.For further information please contact: Amer Ahmed,
Coca-Cola Public Affairs & Communications Manager M.E
Telephone+973 17216614 or
Or
Jane Meikle
Account Manger, Jiwin PR telephone: 9714 3613592
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, November 20 - 2007 at 09:14 UAE local time (GMT+4)
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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