Sheikh Mohammed bin Hamad bin Saif Al Sharqi inaugurates Third Digital Business Channel conference

This will be followed by the inaugural Secure Enterprise Summit (SES) from 21st to 22nd November 2007.

Farouk Hemraj, CEO and co-founder of Distree Events, said,

"We have seen a significant increase in registrations from the Business Channel partners from across the region this year. Over the next two and a half days, we will give vendors and potential channel partners the opportunity to develop in-depth discussions and initiate a selling cycle through pre-arranged presentations and one-on-one meetings."

DBC MEA follows the special DISTREE formula: a high-level, full service event in the comfort of a world-class venue. Sponsored by AMD, and supported by leading IT and business media around the region, DBC MEA will bring together 120 key decision makers from IT business channel and leading enterprises in Saudi Arabia, Kuwait, Bahrain, Qatar, UAE, Oman, Syria, Lebanon, Jordan, Iran, Iraq, Yemen, Egypt, Algeria, Morocco, Libya, Tunisia, Kenya, Sudan, and Tanzania.

Participating vendors include ALCATEL Lucent UAE, AMD, Aten, Atlantis Land, Avocent, Brocade Communications, Buffalo Technology, F5 Networks, Fortinet, FVC, INFOSEC, Juniper Networks, Lexmark MEA, LSI LOGIC. MGE UPS SYSTEMS, NEC Computers, NetApp, NETGEAR, OKI Middle East, Oracle System, Postini, Productiva, Proxim, Saft Power Systems, ScanSafe, Secureway, Sonicwall MEA, Sun Microsystems, UTIMACO and Xerox.
This year's event has already booked over 700 one-on-one meetings in addition to the boardroom presentations, workshops, keynote presentations and talk shows.

This year's event will also host The Perfect Project Awards. These awards offer superb exposure for the best products and solutions to a target audience. The winners of the Perfect Project Awards are determined through a live electronic voting system at the end of each awards session. For DBC, the categories are Best Partner-Vendor Project Delivery Award and Most Innovative Solution Award.

The first award aims to showcase a successful recent deployment, highlighting the role of its channel partner in the delivery and implementation of the solution. The Innovative Solution award will be judged on the innovation shown by the project. During a 3-minute presentation, the vendor has to highlight the technical aspects of the solution outlining how it helped the customer solve its unique business issues.