Kit Kat celebrates 70th birthday with gold giveaway

Philip Hobeika of Nestle's Kit Kat brand says, "How better to celebrate our 70th birthday than to turn chocolate into gold, in the largest competition ever organized by the brand."

"Every time consumers purchase a two-finger or four-finger Kit Kat, whether individually or in a pack, they stand the chance to win one of hundreds of gold Kit Kat, as we give away over Dhs 1 million worth of gold fingers."

Hobeika reminds Kit Kat fans to look out for winning tickets concealed within Kit Kat wrappers and follow the instructions to redeem their gold fingers.

"Two-finger tickets entitle winners to 26 grams two-finger gold, valued at over Dhs2,000, and four- finger tickets, of 45 grams four-finger gold, valued at more than Dhs4,000."

To celebrate the occasion, Kit Kat will also be holding exciting hypermarket activities at various malls through in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman, where, even if consumers haven't been lucky enough to find a winning ticket, they can try their luck again by handing in their Kit Kat wrapper at marked Kit Kat stands.

"Our activities consist of a series of red treasure chests - consumers just need to exchange their Kit Kat wrapper for a treasure chest key. Behind the treasure chest doors they stand to win a range of prizes, including a selection of Kit Kat and many exciting Nestle products."

On top of that, to reward its loyal consumers, Kit Kat has specially designed 'stay warm' tumblers that can be connected to your PC and in your car which they will be giving away with each box purchase of Kit Kat over the next month.