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Emirates Palace is aligning with Valtur predominantly for the tour company's access to high-end clientele in Italy and across Europe, as explained by General Manager, Mr. Noel Massoud,
"Valtur's network of affluent and style-conscious travelers is one of the major markets we are targeting in Europe. The Emirates Palace experience is especially appealing to these clients, as it epitomizes the famed Arabian hospitality and grandeur in the context of a five star resort with supreme leisure, dining and wellness facilities."
Following aggressive campaigns in other key parts of the continent, such as Germany, Russia and the UK, Emirates Palace is aiming its sights on Italian holiday-makers, one of the biggest outbound tourism markets in Europe. Recent accolades from prestigious international award-giving bodies such as WTA, MENA and Seven Stars and Stripes, as well as excellent reviews in international publications have bolstered Emirates Palace's position abroad.
Combined with the luxury resort's tactical marketing push, maintaining a presence at elite entertainment and sporting events across the continent, Emirates Palace has created a strong brand presence amongst European tourists. "Our efforts are bolstered by increasing air passenger traffic between Italy and the UAE, thanks to a recently launched route between Milan and Abu Dhabi by Etihad, the UAE's flagship carrier," Mr Massoud added.
Well known for their love of the sun, Valtur's Italian guests can look forward to exploring the resorts private 1.3km beach and two idyllic swimming areas complete with lagoons, waterfalls, slides, leisure pools and a lazy river. No less famous for their love of great food, the hotel's thirteen dining venues cater to fine-tuned European taste buds with a wide selection of international gourmet cuisines, including Italian.
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Posted by Anne-Birte Stensgaard, Senior News Editor
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