ENOC Lubricants accelerates its way to success at Dubai Motor Show

Through two avant-garde styled stands, ENOC Lubricants showcased its fully synthetic motor oils: Vulcan 770 SLD CI4 and Protec X-treme API SM, which have been upgraded to the latest industry specifications as per the American Petroleum Institute's guidelines.

On ENOC's participation, Hussain Sultan, ENOC Group Chief Executive, said,

'This is ENOC's third participation at the leading auto event in the region and we are delighted with the significant interest we received. Our participation at the Dubai Motor show was immensely successful as we received several international inquiries and are currently discussing future tie-ups with leading car dealers.'

ENOC ran several successful promotions during the course of the Motor Show. One lucky winner won an entertainment system whilst three daily prizes of F1 merchandise were given away during the course of the event. In addition, ENOC ran a radio promotion whereby callers were given Super Lube vouchers for oil changes and car washes.

In addition, ENOC was a sponsor of the Car Middle East Awards, held under the patronage of Mohammed Bin Sulayem, Emirates Automobile and Touring Club President and 14 times FIA Middle East Rally Champion. Burhan Al Hashemi,

EPPCO Lubricants Manager, presented five performance awards during the ceremony.

As one of the most valued partners of the event, ENOC jointly promoted the Dubai Motor Show in conjunction with the Dubai World Trade Centre through posters of the event at all its Dubai service stations.

Held once every two years, the Dubai Motor Show is the single largest international automotive event in the Middle East. Offering a complete representation of the motor industry in the Middle East, this year's event was held from November 14-18, 2007.

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