Canon opens its doors to Concerto

The two day event that takes place at Madinat Arena, is a business fair set to bring the very latest Canon innovations to the region - from business-enhancing workplace solutions to trendsetting products for the consumer market, and it is part of a new strategy focused on highlighting Canon's commitment to the region, and increasing their marketplace in the Middle East.

The fair combines broad international business appeal with greater business partner and consumer reach, aiming to offer customers the opportunity to experience, first-hand, how Canon's portfolio of products nd solutions are instrumental in 'orchestrating' greater success and efficiency across their business.

And Canon chose Concerto to announce to its over 3,000 visiting delegates a number of important initiatives that seek to further strengthen its business activities in the Middle East, which continues to be a key emerging market for the company.

"The region's burgeoning economy and dramatic advances in imaging technology are greatly changing the structure of our market. In line with these changes, Canon Middle East is set to carry out integrated plans in order to accelerate growth in the region. We have plans to increase the efficiency of our sales networks, and to upgrade information systems and distribution networks,"

said Bertil Widmark, Managing Director, Canon Middle East, pointing out to the recently announced initiatives, such as the formation of Canon Emirates and the set up of a regional supply hub.

Canon is committed to reliably meet the needs of their business customers in this age of digital networks through the constant pursuit of productivity and efficiency.

But Canon Concerto event is about much more than new technology - "it's about showcasing new ways to conduct business", explained Widmark. "At Canon Concerto, our partners and customers discover innovative ways to make all facets of their business work together harmoniously and efficiently. Our ultimate goal is to enhance Canon's relationship with all business partners", concluded Widmark.

The event showcases the newest and best in business imaging: colour multifunctionals for the office, large format printers for the studio, high volume presses for the corporate print room. Engines such as the imagePRESS C7000VP and the imagePRESS C1 brought at the exhibition, clearly re-confirmed Canon's intention to become a major player in the professional print arena and deliver leading digital solutions to the market.

In consumer imaging the spread is equally exciting: from the next generation of PowerShot and Digital IXUS camera ranges, to the stunning SELPHY and PIXMA models that are redefining the home photo printing market, or the stars of EOS range, the world's leading digital SLR camera system.

Throughout the event Canon are holding a series of lively business seminars that explore the challenges and opportunities faced by different business sectors.