Ten Sports bags prestigious Promax award

The slick promos and campaigns on Ten Sports, the most watched sports channel of the sub-continent, have always been much appreciated by the viewers, and now, they have received critical acclaim as well.

Ten Sports' campaign for the announcement of the 2007 US Open, comprising three 15-second teasers and a 30-second main promo, has won the silver in the Best Sports Campaign category at the Promax/BDA Awards, which were declared on November 15 during this year's Promax/BDA Asia at The Arts House in Singapore.

The campaign concept was 'the US Open is taking the US by storm'. It featured three prominent American landmarks - Mount Rushmore, Statue of Liberty and the lights at World Trade Centre - and Roger Federer and Rafael Nadal - the two top ranked players in the world. The whole campaign was fully animated.

Each of the teasers had the landmark monuments getting startled by a whizzing tennis ball, while the main promo revealed it as a shot from Federer, which goes out of the stadium, startles all the monuments, and then comes back for Nadal to hit a return.

The 2007 US Open promo was conceptualised and produced by Ten Sports' Promo Producer Sanket Rasal. The team is headed by Peter Hutton, Senior Vice-President, Programming & Production.

Congratulating Sanket and his team, Chris McDonald, CEO, Taj Television Ltd, said: "Well-made promos, apart from adding to the dynamism of the channel, provides immense value for sponsors and has the potential of increasing programming viewership manifold.

"At Ten Sports, we take great pride in producing aesthetically appealing promos and the Promax/BDA award is a great indicator of the quality of our work. I would like to congratulate the entire promo team for a job very well done."

Established in 1955, Promax is the world's premier body for promotion and marketing professionals working in electronic and broadcast media. BDA is the world's leading association of broadcast and multimedia designers. With a membership of over 4000 companies and individuals drawn from more than 65 countries, and with conferences taking place in Europe, Arabia, Africa, USA, Asia, Australia, New Zealand, Latin America and the UK, Promax/BDA is a truly international organisation.

Throughout the world, the Promax/BDA awards, which are presented in each region, are regarded as the most prestigious awards for creative endeavour in this field.